Get Your Money Where Your Mouth Is
How to Use Seminars and Public Speaking to Market and Promote Your Business, Profession, or Passion—Profitably
David R. Portney
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
We are in an age where the battle to get your customers’ attention is fierce and advertising options are becoming more expensive and less effective. In Get Your Money Where Your Mouth Is, you will learn everything you need to know to market yourself and your business in the least expensive and most effective way possible—by using the power of seminars and public speaking.
With seminar and public speaking expert David Portney as your guide, you’ll learn how to
- organize a seminar for little or no money
- sell from the stage
- write a presentation in four easy steps
- brand yourself as the expert in your field
- get your customers to come to you
- a 30-day fast-start action plan,
- a cornucopia of resources,
- tons of advice and methods for overcoming stage fright and fear of public speaking,
- how to combine your Internet strategy with your seminar strategy,
- and all the tips and techniques you need to market whatever you’re selling effectively, inexpensively—and profitably.
Attracting clients to your business can feel like an overwhelming task. You can try email or traditional mail, word of mouth, and advertising. But these techniques can cost a lot of time and money, and often bring in very little new business. Or you can try a different approach – seminars and public speaking.
Reviews for Get Your Money Where Your Mouth Is
David R. Portney has over 20 years experience in running seminars, and he has distilled his wisdom in Get Your Money Where Your Mouth Is. In his easy-to-follow 30 day plan, he’ll show you exactly how to set up your own seminars and bring targeted clients to your doorstep.
People can think of many reasons why they wouldn’t be successful as a public speaker. Stage fright, lack of expertise, and the inability to plan for a speaking engagement hold them back from tapping into the incredible power seminars offer. But Portney shows us that we can easily get past these self-limiting beliefs by following his simple plan.
If you’re ready to move in a powerful new direction and reach out to clients eager to do business with you, you would be wise to read this book. Seminars and public speaking will be just what you need to bring in more new clients than you ever dreamed possible.
—Reviewer: Alice Berger, Bergers Book Reviews
Communication skills are an absolute necessity for the success of any entrepreneurial enterprise. That’s why David R. Portney’s “Get Your Money Where Your Mouth Is: How To Use Seminars And Public Speaking To Market And Promote Your Business, Profession, Or Passion – Profitably” is such a critically important, thoroughly ‘user friendly’, 236-page instruction manual crammed from cover to cover with advice, commentary, insight, tips, tricks and techniques for implementing a 30-day, quick-start, action plan for marketing whatever product or service you need to sell. From organizing a seminar to preparing a speech, from market research to customer recruitment, “Get Your Money Where Your Mouth Is” covers it all from beginning to end. A kind of one-volume workshop, “Get Your Money Where Your Mouth Is” by David Portney is an invaluable instruction manual and reference guide for all aspiring entrepreneurs and corporate executives laboring in today’s highly competitive and volatile market place.
—The Midwest Book Review