Natural Born Coaches Marc Mawhinney

Luke Charlton has helped over 1,000 coaches grow their businesses with paid advertising and has helped clients generate over $50 million in sales, writing written winning ads for world-leading experts like Bob Proctor, Mike Dillard and Neil Patel!  
What You’ll Hear In This Episode:
-    The importance of understanding your market and tailoring offers to meets its needs
-    A real-life example of starting with what the market wants and then creating programs and offers accordingly. 
-    How to use Amazon book reviews to improve your ads and copywriting skills 
-    Luke’s strategy of analyzing successful competitors and understanding their advertising strategy 
-    A discussion of “The Dream Offer” framework for effective coaching offers that sell! 
 

Murray Voth is one of Canada’s most knowledgeable experts on the automotive industry, and a coach who helps automotive shop owners increase their productivity, efficiency, and profitability. In this episode, we discuss how to build a successful coaching business in a specialized niche!
What You’ll Hear In This Episode:
Murray’s journey through two decades in the automotive industry How Murray views competition in his niche The importance of owner involvement in implementing the changes recommended from the coaching sessions How Murray deals with pushback from shop owners who feel they don’t need a coach The importance of asking questions and listening to your clients 

Ann Carden works with coaches, consultants, and professional entrepreneurs who want high-end clients. She discusses how to get clients who pay more for your services and also how to run a live retreat to grow your business!
 
What You’ll Hear In This Episode:
 
-- What is “High Impact Marketing”?
 
-- How to build a system to consistently pull in high level clients
 
-- Why Ann doesn’t like using the term “High Ticket”
 
-- How one of Ann’s clients turned a $52,000 offer into a $413,000/year coaching relationship
 
-       Why live retreats are so effective in upleveling businesses!

Lori Kennedy is the founder of The Wellness Business Hub, and helps practitioners and coaches build an online business that gives them flexibility, freedom, and financial stability!
 
What You’ll Hear In This Episode:
 
-      - Why you should have a signature program
 
-       - How to identify the pain point of your marketplace and pinpoint the problem you’re helping to solve
 
-       - Lori’s answer to the question: “Should you name your program after yourself?”
 
-     - The two real reasons why people buy online programs
 
-      - Lori’s preferred launch strategy!

Aleric Heck is the leading expert in YouTube ads and video marketing, and in this episode he discusses the changes happening in the YouTube ads world like the shift from content-based targeting to audience targeting … if you want to get better results from YouTube don’t miss this interview!
 
What You’ll Hear In This Episode:
 
- The recent changes in YouTube ads and how businesses can profit from them
 
- The ideal length for YouTube ads to ensure they deliver maximum ROI 
 
- The “Alpha AI” targeting strategy, and what it is 
 
- The importance of compliance, and why you shouldn’t make overly flashy and unrealistic guarantees 

If you’re struggling with coming up with a clear coaching offer, check out this episode since I’m sharing my strategies for creating compelling offers that you feel good about selling!
 
What You’ll Hear In This Episode:
 Why you should be creating fewer, not more, offers! The type of offer you should focus on in the early stages (and what you should stay away from) The importance of identifying the results people will get from your program The problem with overstuffing your offer 3 tips to dramatically increase the number of sales for your offer  A sneak peak at the upcoming offers workshop on March 26th!