Smart Marketing Show Jason Tucker & Bridget Willard

Our modern world puts up efficient, yet annoying, communication barriers. Market yourself by being reachable and you’ll have a key differentiator.
In this episode, Jason and Bridget are joined by Adrian Tobey. We’ll chat about how giving people access to us makes a big difference in our small business marketing.
This Week’s Panel Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Adrian Tobey @Groundhoggwp
Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.
How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

It's one thing to network for clients and referrals yet another thing entirely to build a support network. What do we mean by support?
Developers and designers don't know everything in their fields. After all, tech changes every 20 minutes. It's easy to become out of touch on an odd client project. Who do you turn to in your network to jog your memory and point you in the right direction?
In this episode, Rhonda Negard joins Jason and Bridget to chat about how we all need a circle of peers to lean on.
This Week’s Panel Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Rhonda Negard @fatdogcreatives
Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.
How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

It’s easy to keep up a pace when your product launches and you’re riding the wave of adrenaline and podcast slots. What happens 6 months from now or a year later? Will people remember your product? Will you be relevant?
In this episode, Jason and Bridget discuss how digital products can stay top-of-mind all the time. If people can’t remember you, they won’t buy your goods — digital or otherwise.
This Week’s Panel Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.
How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing.
Jason Recommends CloudApp and Droplr.
Bridget Recommends SparkToro.
Time Stamps 00:05:10 “You got to stay top of mind all the time.” Bridget Willard
00:08:43 “But what you can’t measure is how I’m feeling.” Bridget Willard
00:10:43 “They value the people that go, they actually physically go to the event, as well as the people that watch.” Jason Tucker
00:12:56 Jason Talks Tracking Methods
00:15:31 Don’t Forget the Value of Radio
00:18:51 Jason Talks About Automatic Ad Insertion
00:20:32 “Why do you think I harp on Twitter so much? It’s the least expensive way to get eyeballs.” Bridget Willard
00:21:25 “If nobody knows who you are, the ads don’t work.” Bridget Willard
00:22:24 Jason Talks Delivery Vehicles and Social Icons 
00:23:36 No, algorithms are like dogs, they do what you train them to do.
00:25:28 Belts Have Twitter Accounts
00:26:35 Texas, Power, and San Antonio and Competing with Big Brands
00:30:15 There is a huge opportunity for WordPress people.
00:34:18 Jason Talks Evergreen and Reporting Content
00:37:02 Jason Talks Walmart, TikTok, and Regional Dialects
00:42:10 One interaction is not enough.

How does a new developer with no street cred market his/her product without WordCamps to help foster those important relationships? “How do they get to pitch/talk to other developers about integrations if they can’t earn that street cred? In this episode, Bridget and Jason will chat with Adrian Tobey of Groundhogg.io. He’ll talk about his experiences marketing from zero in 2018 to 25,000 a month in recurring revenue.
This Week’s Panel Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Adrian Tobey @adriantobey
Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.
How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?

Value adds are a great way for WordPress Developers to differentiate their services from freelancers and agencies. So many developers launch, bill, and leave. There’s no annual contract, no maintenance, and no support for clients.
Here’s your website. Good luck!
What if we could change that? What if you could add value (with the current and premium version) of a WordPress plugin? Jason and Bridget will chat about her new plugin. It encourages your clients to blog (read: publish) once a month with best practices in mind.
Because the content and framework are in a draft blog post, no need to worry about them messing around in the dashboard or needing admin access.
Extend your services. Build with intent. Launch with Words.
Learn More About Launch With Words Launch With Words-A WordPress Plugin Small Business Copywriting Plugin -Launch With Words -WordPress plugin – WordPress.org Jump-Start a Year’s Worth of Content via the Launch With Words Plugin – WordPress Tavern Be sure to upvote on Product Hunt Bridget’s Links To Help Developers Website Questionnaire to Give To Clients Information on collecting past due invoices Bridget Willard’s Collections Email and Letter Template Plugin Rank Affiliate Link Content Planner & eBook To Give Clients “webdeveloper” for 50% off How to Market Your Plugin — The Book This Week’s Panel Jason Tucker @jasontucker
Bridget Willard @bridgetmwillard
Show Sponsors ServerPress Thank you to ServerPress makers of DesktopServer and WPsitesync for sponsoring our show.
How Are You Spending Your Marketing Budget? You could be a show sponsor. Supporting podcasts is a smart use of your marketing budget. We have been sponsored by big brands such as Kinsta, Adobe, and Beaver Builder. Why not get your audience in front of the thousands of people who download this show every month?
Tool Or Tip Of The Week This week’s Tool or Tip of the Week is brought to you by The Definitive Guide to Twitter Marketing.
Jason recommends HomeCam for integrating your Ring (et al) on AppleTV.
Bridget recommends Versions for when you just can’t even with SVN and the Plugin Directory.
Show Timestamps 00:01:39 Bridget Introduces Herself
00:06:16 “This website is still alive; it’s not a dormant thing.” Jason Tucker
00:06:44 “I feel like people don’t really know me.” Bridget Willard
00:11:44 How do you spend your billable hours?
00:12:41 Why is Launch With Words JSON?
00:14:08 There are no other copywriting plugins.
00:17:31 Ronald Huereca built two plugins. The importer and the one for me.
00:19:03 Behavior Flow since Product Launch
00:19:41 “I am the source of truth for this plugin.” Bridget Willard
00:20:42 “you’re making sure that you’re getting the people that are actually going to interact with the content” Jason Tucker
00:21:52 The Mission of Launch With Words
00:22:39 “Hey, Bridget, what about duplicate content?” 
00:23:35 How does the Starter Pack Work?
00:25:28 How often should I publish?
00:26:29 Bridget double-dog dares developers.
00:27:56 The Franchise Industry & Syndicated Content
00:30:38 How Launch With Words is Different — Ideal Use Case
00:32:54 What is the business model for Launch With Words?
00:34:10 “You are on an infomercial. And that’s okay.” Jason Tucker
00:35:06 Jason’s Three-Legged Stool Analogy #MustListen
00:36:35 “I want to make WordPress developers’ lives easier.” Bridget Willard
00:38:06 “So essentially, everyone’s copying a bunch of BS, that isn’t actually like, what you absolutely need in order to be able to launch that site.” Jason Tucker
00:44:28 Partner Together to Get Better Clients

“Managed WordPress Hosting” is as commonly known now, thanks to Sally Strebel as Kleenex. Pagely continues to be a market leader in the hosting space. And they’re privately funded! Their business conference Pressnomics is also Sally’s brainchild and attended by a host of entrepreneurs.
In this episode, Sally chats with Bridget and Jason about how our previous experiences can help us see a path forward.
Follow Sally Strebel on Twitter @BizGirl
“Last, being underestimated is a gift. They’ll never see you coming until they can’t help but notice. If you’re with the right people while that’s happening, there’s no better feeling.”
Read her essay, “Marginalized” on HeroPress
https://heropress.com/essays/marginalized/
Show Sponsors Desktop Server – ServerPress https://serverpress.com/
WPsitesync https://www.wpsitesync.com/



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