Pioneering Shopper Marketing
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
This book summarizes shopper marketing know how and experience acquired over the last decade at companies like brand designer Landor/Y&R, The Coca-Cola Company and RTC an in store retail activation agency. Many examples, data and insights in this book are based in the beverage industry but all concepts, processes and principles apply to any CPG category and brand.