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Pioneering Shopper Marketing

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.


This book summarizes shopper marketing know how and experience acquired over the last decade at companies like brand designer Landor/Y&R, The Coca-Cola Company and RTC an in store retail activation agency. Many examples, data and insights in this book are based in the beverage industry but all concepts, processes and principles apply to any CPG category and brand.

Pioneering Shopper Marketing
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  • 6,49 €
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: 02 October 2011
  • Publisher:
  • Print Length: 1 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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