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Summary of Blue Ocean Strategy

by W. Chan Kim and Renée A. Mauborgne Includes Analysis

This book can be downloaded and read in iBooks on your Mac or iOS device.

Description

Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
 
Preview:
 
Blue Ocean Strategy, Expanded Edition: How to Create Uncontested Market Space and Make the Competition Irrelevant is the 2015 update to the classic business strategy text of the same name originally published in 2005. The text offers a practical handbook to business students and entrepreneurs who wish to rise above the fray of the competition, become pioneers in previously uncharted market territory, and gain access to impressive growth opportunities and an untapped customer base.
Most businesses make the mistake of focusing on their competitors when developing strategies. A “blue ocean” business, on the other hand, focuses on how to create new value for customers, the base of which may be people who are not yet customers of this business’ core industry. The term “blue ocean” is derived from the idea that an area of unexplored market space is like the clear, blue waters of an undisturbed portion of ocean…
 
PLEASE NOTE: This is key takeaways and analysis of the book and NOT the original book.
 
Inside this Instaread Summary of Blue Ocean Strategy by W. Chan Kim and Renée A. Mauborgne | Includes Analysis
 
• Overview of the Book
• Important People
• Key Takeaways
• Analysis of Key Takeaways
 
About the Author
With Instaread, you can get the key takeaways, summary and analysis of a book in 15 minutes. We read every chapter, identify the key takeaways and analyze them for your convenience. 
Visit our website at instaread.co.

Summary of Blue Ocean Strategy
View in iTunes
  • 3,49 €
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Study Aids
  • Published: 15 August 2016
  • Publisher: Instaread
  • Print Length: 36 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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