Discover Design Thinking
A Designer‘S Journey In the World of Business
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Design Thinking is a big buzz these days: it‘s also an indication that we are truly leaving behind the industrial age. In the transition to what is next there is a risk that it subsequently will be used as a tool, solely with the attempt to improve the current system that is still dominated by industrial thinking. But that‘s like sticking an engine on a horse. For design thinking to really improve our current system, the system needs to leave the old thinking behind. I hope that some of the experiences and suggestions mentioned in this book can help stimulate in doing so.
This book contains a collection of essays and reflections, initially published on various blogs, like designfokus.net and designthinkingnetwork.com, between 2010 and fall 2012.