Selling Marketing to Managemant: Focus on the Basic Marketing Approaches in Which Return on Investment can be Accurately Measured and Proven

MANY MARKETERS STRUGGLE with how to get management to see the power of marketing. Have you ever felt dismissed as not strategic enough or branded a "cost center" by members on the senior management team? The key is in getting your CEO and CFO to understand the basic marketing techniques where results--ROI--can be proven. Are you able to speak with confidence on each of the following ideas? In the words of Albert Einstein, "If you can't explain it simply, you don't know it well enough."