Work Place Motivators & Employees' Satisfaction: A Study of Retail Sector in India (Communications‪)‬

HR Related Problems in the Retail Sector Over the last few years, India has been experiencing a revolution in the retail market. Indian retail industry has been growing at a tremendous rate with numerous new players entering the market. The industry currently accounts for 8% of the employment and is estimated to be the fifth largest globally. India's retail sector enjoys many enabling conditions viz. favour-able demographics, rising consumer incomes, real estate development especially with the emergence of new shopping malls, availability of better sourcing options both from within India and overseas, and changing lifestyles. All these factors facilitate to bring the Indian consumers closer to their counterparts in more developed markets. Retail sector today has attracted every major industrial house in India besides multinational retail giants lured by the enormous potential the one billion plus population offers in terms of market. Although, this year, India lost its top position in the AT Kearney's annual (2008) Global Retail Development Index (GRDI) and slipped to second position still it remains to be an important retail investment destination. However, India is lagging behind in the retail labour index when 15 emerging economies were ranked on a 100-point scale using three weighted factors: talent avail-ability, talent development and labour economics.