#SEOisAEO Podcast - Expert Interviews at Major Digital Marketing Conferences
By Jason Barnard
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Informative, intelligent and fun... that is exactly what you can expect from Jason's in-depth conversations with leading experts in the digital marketing field. Guests include Rand Fishkin, Barry Adams, Yoost de Valk (Yoast), Greg Gifford, Bill Slawski, A.J. Ghergich, Aleyda Solis... Every Tuesday, we'll release one interview... often two... sometimes more! To record this series, Jason Barnard has given up his flat and gone digital nomad (very fitting for a digital marketing podcast at major conferences across the globe). The ambiance of the conference setting plus the face-to-face, one-on-one format should give the podcast an extra bit of 'soul'.
||CleanConversational and conversion copy #SEOisAEO with Kate Toon at #yoastcon||Batman and Robin, unique selling points, understanding the audience, emotional issues, matching problems to solutions... Kate makes an incredibly good job of clarifying all this Stunningly brilliant !||19/3/2019||Gratuit||Afficher sur iTunes|
||CleanThe Challenges of Digital PR campaigns #SEOisAEO with James Brockbank at @yoastcon||Links are like nuclear waste. Links have less value than before penguin. PBNs no longer work. Mentions have no value. Relevant links are gold Google are simply sending us a red herring by saying that we should stop focussing on links,||12/3/2019||Gratuit||Afficher sur iTunes|
||CleanMeasuring Reputation #SEOisAEO with Regine le Roux at @yoastcon||Régine gives us a great view of how to measure brand (or personal brand) reputation over time. She then enthusiastically encourages us NOT to stick our head in the sand and face up to the realities of our reputation.||5/3/2019||Gratuit||Afficher sur iTunes|
||CleanThe Present and Future of Visual Search #SEOisAEO with Kristopher Jones at @yoastcon||Pinterest, Facebook, Microsoft, Google, Instagram… Visual search is going to be massive, no doubt about that. But who are the players, how do they play, and what is the best action plan to take advantage of this amazing opportunity? Pinterest,||5/3/2019||Gratuit||Afficher sur iTunes|
||CleanSEO and AEO in a world without websites #SEOisAEO with Jono Alderson at @yoastcon||With the SERP increasingly offering solutions to queries, we are facing world where websites are increasingly less important (as it were). Jono talks extensively about on-SERP SEO, a great continuation of Rand Fishkin's approach last week - communicati.||26/2/2019||Gratuit||Afficher sur iTunes|
||CleanFour Horsemen of the Apocalypse #SEOisAEO with Rand Fishkin at @yoastcon||Throw your old inbound marketer's playbook out the window. Social is walled in, Google Organic is staying on the SERP, influencers don’t deliver and web advertising trending to zero. Rand shares some rather good ideas about how to adapt to this new wo||19/2/2019||Gratuit||Afficher sur iTunes|
||CleanWhere is WordPress with Google’s support? #SEOisAEO with Yoost de Valk at @YoastCon||Google investing in Wordpress. For speed? For structure (aka Gutenberg)? For AMP? For PWA? Or just to make the web more Google-shaped? Yoost cuts to the chase. Oh, and by the way, "making money is boring" - great stuff, Yoost !||11/2/2019||Gratuit||Afficher sur iTunes|
||CleanFocus on Amazon in AEO – #SEOisAEO with Dan Saunders at @Search_Y_Paris||Is Amazon the only place to look for the future of ecommerce? They certainly look to have a big advantage. Dan talks us through SEO and SEA on Amazon today and tomorrow. Looks like we might be underestimating this amazing opportunity.||5/2/2019||Gratuit||Afficher sur iTunes|
||CleanWhat do you do when SEO and CRO conflict? #SEOiSAEO with Will Critchlow @search_y_paris||Split testing CRO is very common, split testing SEO hardly anyone does it. And even fewer bring the two together. Distilled do! And Will tells us all about why and how... They also mix-n-merge CRO and SEO split testing to help make the best decisions!||29/1/2019||Gratuit||Afficher sur iTunes|
||CleanSearch & Shopping – where are we going in ads? #SEOiSAEO with Anders Hjorth @search_y_paris||The only economic model for voice search so far is "sell the device". How are things evolving, and where are Google, Amazon, Facebook and Apple going next? - Read more here https://www.innovell.com/what-does-voice-search-ad-targeting-look-like/ -||21/1/2019||Gratuit||Afficher sur iTunes|