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Tha Blue Carpet Treatment

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Editors’ Notes

Snoop Dogg is indisputably one of Hip-Hop’s greatest talents. Unfortunately its been more than a decade since the heady days when Death Row ruled the West Coast, and in that time Snoop has also proved himself to be one of Hip-Hop’s most notorious underachievers. The dazzling improvisational brilliance that Snoop displayed on his Death Row releases has never disappeared entirely, but it's appeared only in brief flashes on a string of albums undone by lazy production and bloated run times. But on The Blue Carpet Treatment Snoop seems reinvigorated in the wake of the massively successful Rhythm & Gangsta. If Rhythm & Gangsta bought crossover success with it’s laidback sound and commercial sheen, then The Blue Carpet Treatment is Snoop’s chance to show fans that he is still capable of crafting a West Coast classic without making embarrassing concessions to the pop market. The opening swagger of “Think About It” sees Snoop spitting tongue-twisting non-sequitors with a verve and charisma that he hasn’t displayed since Doggystyle. The production here is almost universally strong, with producers like West Coast veteran DJ Pooh and relative newcomer Frequency crafting beats that nod towards Snoop’s G-Funk steeped heyday without sounding antiquated or derivative. The Blue Carpet Treatment is the Snoop Dogg album that West Coast heads have been anticipating for years. Its been a long wait, but well worth it.

Customer Reviews

Boss' Life

"Tha Blue Carpet Treatment" is a return to the original sound that put the Long Beach rapper on the map with Snoop keeping it gangsta on each and every record. Following the street single, "Vato," produced by PHARRELL and featuring B-REAL, comes the highly anticipated second single, "That's That" produced by NOTTZ and featuring R&B crooner R. KELLY. This catchy and melodic song was most added at Urban and Rhythmic formats, proving it is shaping up to be another platinum hit for the West Coast "Boss." Snoop says, "'That's That' is theme music for a classy gangsta party - that's when you ladies pull out the high heels and the playas pull out the three-piece suits. You'll see in the video! Me and R. KELLY had a lot of fun shooting this one."

Westsidddeeeee!!!!!

Yep The West Coast Is Back!! Snoop D-O double G and The Game from 2005-2006 have both single-handedly brought back that left coast sound and swagger. This album is a 5 Mic classic. Lyrically And Flow wise Snoop is on point. The Guests on the Album do their Jobs above adequately. Check the joint Imagine with Dr. Dre and D'Angelo (Both artists who have been missing for a while, it's like they never left.)

Snoop Dogg at his finest

When you think of snoop dogg you think of the good old days with NWA around and when flava flav was still cool, over the past 3 years snoop dogg went down a notch in my eyes... this album is his salvation. R&G was straight rubbish, there was around 2 or 3 good songs on there. Tha Blue Carpet Treatment is everything you love about snoop dogg and he features some of todays great artists too such as Akon, R.Kelly, E-40, and too many others that i cant remember. But anyway to cut a long story short, whether you've recently come to like Snoop or whether you have been with him from the start, Tha blue Carpet Treatment is definately worth a buy, and it's cheaper than HMV lets put it that way. Songs To Check Out on this Album : That's That S*** Round Here (Uses the same beat in Dido's 'Thank You' and Eminems 'Stan'... you know the one im talkin bout) I Wanna F*** You (ft Akon) Vato BUY THIS ALBUM

Biography

Born: 20 October 1972 in Long Beach, CA

Genre: Hip-Hop/Rap

Years Active: '90s, '00s, '10s

As the embodiment of '90s gangsta rap, Snoop Dogg blurred the lines between reality and fiction. Introduced to the world through Dr. Dre's The Chronic, Snoop quickly became the most famous star in rap, partially because of his drawled, laconic rhyming and partially because the violence that his lyrics implied seemed real, especially after he was arrested on charges of being a murder accomplice. The arrest certainly strengthened his myth, and it helped his debut album, 1993's Doggystyle, become the...
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