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In Case You Didn't Know (Deluxe Edition)

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Album Review

In 2010, Olly Murs did the unthinkable, and went from being runner-up on the sixth series of the U.K. X-Factor to legitimate recording artist and entertainment personality. The cheeky Essex lad found massive chart success with his eponymous debut album, breaking away from the show that first sparked his popularity. Murs' Everyman charm — complete with boyish tunes and TopShop threads — paved the way for other entertainment opportunities, including his stint as co-host on the popular Xtra Factor program. Still, Murs wasted no time trying to solidify himself as Britain's next male pop star, and the result is a follow-up album released exactly a year after its predecessor and which, amazingly, feels neither rushed nor fabricated. Quite the opposite. In Case You Didn't Know is a sunnier, smoother album than Murs' debut, mostly because it shifts the singer even farther away from the karaoke tunes that got him so far on the X-Factor back in 2009. Thanks to much more prevalent production and writing by Brit-pop mastermind Steve Robson (Take That, One Direction) and Claude Kelly (Kelly Clarkson, Jessie J), Murs' album is a bit more enticing and jovial: a British answer to Bruno Mars' "Doo-Wops and Hooligans" rather than a Will Young-style record. By the album's release, it had already had two massive singles — the doo wop swooping "Dance with Me Tonight" and the bluesy synth track "Heart Skips a Beat," with Rizzle Kicks. Beyond those smashes, highlights of Murs' sophomore effort include "Oh My Goodness" and the breezy title track, both easily potential number ones. Tracks like "Tell the World" and "Just Smile" are tunes that basically beg for collaborations by a female counterpart to Murs — Eliza Doolittle — both artists shimmer in that quasi-ska-blues vibe. As for a flaw on this album, one might criticize the fact that nearly every track is just so bright, even when the lyrical content is not. In his defense, however, the one time he does attempt to turn on the proper waterworks with a ballad, "This Song Is About You," the results are so syrupy that he comes off as a second-rate Will Young, when in reality he has already almost bested Britain's original talent show winner. And, while a complete listen to this album in one shot sort of feels almost sickly sweet — very few listeners from the digital generation will actually do so. Suffice to say, Murs is 2011's answer to Robbie Williams, and just like Williams' sophomore album I've Been Expecting You, In Case You Didn't Know is assuredly going to help Murs become one of Britain's finest national male pop stars for the next little while. Everything about this album has star written all over it.

Customer Reviews

Just brilliant!

This is an extremely impressive record from the talented Mr Murs. From the very beginning, the songs will have you smiling and singing & dancing along. Olly’s vocals are consistently strong throughout and are particularly striking in “This Song Is About You.” This collection of great, co-written songs are without doubt more polished than his first album. There’s definitely no chance of a ‘sophomore slump’ here. This is the perfect record to help get you into the party season spirit; it really is a fun, catchy, feel-good album which you can listen to on repeat and love more each time. I literally love every song and all could be successful singles which will sound amazing performed live at his arena tour next year. Definitely one of my favourite albums of 2011. Well done, Olly.


Well Mr Murs has done it again, given us another excellent album full of amazing tracks. Every single song on this album is great and you can listen to in from beginning to end over and over and it doesn't get boring. All of the tracks are so amazing so it's hard to pick a favourite. I supported Olly from his 1st auditon on the X Factor so i'm a very proud fan right now proud of him and the amazing work he does. I suggest to any one who is hesitating to buy this. DON'T, just buy it you won't be disappointed I can promise you.......

Absolutely amazing olly

If you think the first album was great then you need to hear this!! Totally amazing follow up album love all the songs and this deserves the no1 spot!! Well done Olly if this album is anything to go by then the tour will be out of this world!!!!!!


Born: 14 May 1984 in Witham, Essex, England

Genre: Pop

Years Active: '00s, '10s

With a "cheeky chappy" persona to match Robbie Williams and vocals reminiscent of original Pop Idol Will Young, former call-center worker Olly Murs was one of the success stories of the 2009 season of The X Factor, finishing runner-up to Joe McElderry in the hotly contested final. Born in Essex in 1984, Murs showed little interest in singing while at school, focusing his attention on football, where he played for the school team and later semi-professionally for local non-league team Witham Town....
Full bio
In Case You Didn't Know (Deluxe Edition), Olly Murs
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Customer Ratings