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Press Play (Deluxe Edition)

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Album Review

Diddy spent the five years since the release of his previous solo album making (and shelving) a gospel album, dabbling (or flailing) in dance music, running in the New York City Marathon, developing a perfume called (almost unbelievably) Unforgivable, and undoubtedly doing many other important things. His Bad Boy empire settled into a severe lull until the summer of 2006, when Yung Joc's "It's Going Down," Cassie's "Me&U," and the Danity Kane album revived the label. Press Play is well timed, and it's also well endowed: the roster of collaborators and guests is both extensive and impressive enough to entice the severely Diddy-resistant. Peculiarly enough, Diddy's practically the opening act on his own album. During the first several tracks, he's the dominant voice, dishing out the expected variations on his wildly hubristic boasts of old, and that includes a baffling gritted-teeth threat like "America, fall back, you can't stop me/Got a thing for pigeon-toed chicks who walk knock-kneed." On his own, he does not deliver. Around track six, the guests begin to take over the 80-minute program, and the album morphs into a theatrical examination of love and romance that is partly randomized but mostly tremendous. Apparently inspired by his relationships with ex-girlfriend Jennifer Lopez and his wife, Diddy and his shifting cast of fellow songwriters/producers pen a series of songs — you could almost call it a suite — emboldened by a round of knockout performances from several women. Multi-threat up-and-comer Keri Hilson (watch for her), Brandy, Keyshia Cole, and Mary J. Blige all take lead roles and make up the heart of the album. This last half-hour of the album, with the exception of a couple instances where Diddy could've left everything in the hands of the vocalists, teeters on the edge of brilliance. Timbaland (with partner Nathanial "Danja" Hill) and Mario Winans (with Diddy) deliver robust, imaginative productions that lay the majority of modern-day R&B tracks to waste (glints of left-field dance music and the new wave that inspired it are incorporated to great effect), while Rich Harrison expectedly and thrillingly blends the blaring with the lush behind Blige. The rest of the album is worth talking about, as it involves noteworthy appearances from Christina Aguilera, Ciara, Nas, Big Boi, Cee-Lo, and several others, but it's less risky and not nearly as remarkable as the closing stretch. All told, the number of memorable hooks on display here is surprising.

Customer Reviews


This is an amazing album - The Diddy still knows how to rock BUT itunes is doing him no favours here! I went onto Tesco downloads where you can buy this album for £2 cheaper!!!! yes thats £7.99!!!!!!!!!!!! Ive also found almost all albums I bought on iTunes a lot cheaper at Tesco downloads!!! ITUNES LOWER YOUR PRICES OR LOOSE US! Say that you found this review helpful so iTunes will take notcie and hopefully lower their prices, if we get enough hits they might just lower the price!!!


RIPING OFF PRINCE AGAIN!!! Thats all that so called artists seem to to these days. They find a song or hook that they like and then produce utter trash. When you think about it Puff Daddy or P. Diddy is just like Prince, cant make up his mind what to call himself. I have an idea how about D. Ripoff.

Diddy did it again

A great collection of tracks by bad boys main man, my big tracks of this album are we gon' make it. This is a nice introduction track that sets you up for the rest of the album. Wanna Move with big boi and ciara, a catchy fast beat that will probably be a grower on most ears. Special Feeling, I think this will do big things when its released as a single, its really catchy, bouncy and will probably be heard in most aerobics classes around the world. Thought you said feat the magical and soothing voice of Brandy has to be my favourite of all. It has a skippy breakbeat that ties with the vocals so well. Another winner. Last night feat Keyshia Cole finds Keyshia blessing the track mainly with her vocals and diddy with the chorus, but none the less another banger that hits the spot. And lastly the club banger and first single released from the album, come to me feat Nicole Scherzinger, I think everyone knows this track allready so no need to comment. If your not really a diddy fan, then im sure you'll still enjoy the collaborations and appreciate the diverse production thats been put into the release. A worthy purchase!


Born: 04 November 1969 in New York, NY [Harlem]

Genre: Hip-Hop/Rap

Years Active: '90s, '00s, '10s

One of the biggest hip-hop impresarios ever, Sean Combs — known as Puff Daddy until his professional name change to P. Diddy, then just Diddy — created a multi-million-dollar industry around Bad Boy Entertainment, with recordings by the Notorious B.I.G., Craig Mack, Faith Evans, 112, and Total all produced and masterminded by Combs himself. Responsible for over $100 million in total record sales and named ASCAP's 1996 Songwriter of the Year, Combs was, on the other hand, criticized by...
Full bio
Press Play (Deluxe Edition), P. Diddy
View in iTunes
  • £10.99
  • Genres: Hip-Hop/Rap, Music, R&B/Soul, Contemporary R&B
  • Released: 16 October 2006
  • Parental Advisory

Customer Ratings


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