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Pure Heroine

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Album Review

Pure Heroine is the debut album from New Zealander Ella Yelich-O'Connor, better known as Lorde. She was spotted at the young age of 12, singing at a talent show in her hometown near Auckland, and subsequently signed to Universal. She shot to prominence in early 2013 with a hugely popular EP, The Love Club, which produced the single "Royals." The record was written with producer Joel Little and showcases her indie-tinged electro-pop sound., Rovi

Customer Reviews

Enjoyable and mature pop from an unbelievably young girl.

Lorde, a 16 year old New Zealand girl, has recently shot to international fame and infamy. The former being due to the fact she is one of the biggest pop star names on everyone's lips at the moment, and the unbelievable amount of hype regarding her single 'Royals'. The latter being due to a selection of somewhat egomaniacal statements she has made saying that she wants to write for other female pop-stars, claiming she could do it better, and also with 'Royals' containing allegedly racist lyrics.

With that being said and with exceptions of Katy Perry and Lady Gaga's new albums, Lorde's 'Pure Heroine' is probably one of the most anticipated pop albums this year. By anyone's standards she is writing mature pop songs that have both obvious commercial appeal, and more superfluous lyrical and production aspects that reward the keen listener.

To be releasing a pop album of this calibre at the tender age of sixteen is nothing short of a miracle. However, 'Pure Heroine' brings absolutely nothing new to the table. If Lorde did not have the 'gimmick' of being so young, this album would have not have received the acclaim it has done so far. If we take for instance Bjork's first outing as a musician in 1977 when she released an album of pop covers translated into Swedish, it received much praise in its home country and had a lot of hype surrounding it. But it failed to stand the test of time. Once Bjork had matured and released 'Debut' in the 1990's, her first album seemed so anodyne, bland, and for all intents and purposes, bad.

And this is what I feel will happen to Lorde, although she IS writing some very pleasant and catchy pop songs in 2013. When we look back on this album in say ten years time. We will most likely see it as just ANOTHER pop album. It is very safe, very bland, and nowhere near revolutionary. Don't get me wrong, it's an okay album, the songs are enjoyable and the album is cohesive. But I doubt I will be listening to it in six months time, let alone ten years time.


Great voice but all songs are very similar...

Worth the wait.

Fabulous album. Hands down my favourite album of the year. I wish people would stop comparing Lorde and Lana though, don't bash one because you like the other better.


Born: 07 November 1996 in Auckland, New Zealand

Genre: Pop

Years Active: '10s

Emerging as a fully formed enigma from her native New Zealand in 2013, Lorde tapped into an untouched well of alienation, becoming the poster child for a generation who found refuge from the eternal excess of the 2010s by submerging themselves in moody art. "Royals," the hit single that made her an international phenomenon, became a genuine sensation, topping the charts in country after country and being covered by elder statesmen like Bruce Springsteen and Jack White, a move that functioned a bit...
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Pure Heroine, Lorde
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Customer Ratings