In today's visual world, we’re constantly inspired by what we see around us. And what this visual stimulus makes us think. These fresh, spontaneous thoughts are the start of brilliant new ideas, or at least they could be! If we grabbed them when they happen.
Instead, how many times do we think to ourselves “I should grab that, I should take a picture of that, I should note that idea”. But we don’t. The moment of inspiration is lost. And not because we’re lazy - but because we haven’t had the right, fast way to grab it. We haven’t had the right ‘pen’ for the moment of visual inspiration...
The BIF app solves this problem at speed. It’s been designed to fast-catch creative inspiration when it hits; both the visual stimulus of what we’re seeing (check this image) and what it makes us think (the inspired new thoughts and ideas). New ideas are then saved to the custom BIF album in Photos.
Later, review new saved ideas and share them with others to start collaborating. New ideas are easily shared directly from Photos using email, texts or any of the multiple chat apps.
Use BIF app to fast-catch your creative inspiration, and get better ideas happening faster.
We overbaked the first iterations of BIF app. Not only did we try and help
people catch creative inspiration when it happens, but we built an app
that facilitated real-time collaboration of people’s saved ideas. It didn’t
work - primarily not as a fast-catch of ideas in the moment, which made
the real-time collaboration redundant (collaboration doesn’t work if
there’s no ideas to collaborate around!).
However, what we did nail was the simplest expression of idea narratives
i.e. ‘Check this’ (the inspiration) and ’Makes me think’ (the associated
inspired thought). It’s these 2 things that make for a fresh, compelling
So, this new version of BIF app pares everything back - to do what it
promises; fast-catch ideas in the moment, and save for sharing.
Here’s what we’ve updated:
- BIF app now requires no login
- Downloading the app populates a BIF album automatically to your
- When you see something in the world that inspires a new thought or
idea, capture it using BIF app
- BIF app opens directly into camera
- Take the photo
- BIF app automatically uploads the photo to ‘Check this’
- Then catch the associated ‘Makes me think’ thought - so type or
dictate to add
- Then save
- Saving puts the new idea directly into your BIF album in Photos
- Share the idea directly from BIF album later to collaborate it with
BIF app is free to download now. And we’d love your feedback on how
else we might use BIF app to support your creativity.
Up to six family members will be able to use this app with Family Sharing enabled.