Concepts is a flexible space to think, plan and create. Sketch plans on the infinite canvas, write notes and doodles with tilt + pressure, draw storyboards, product sketches and design plans, then share with friends, clients and other apps.

Concepts’ vector nature means every stroke is adjustable. Pens, pencils, watercolor… if you mess up, just fix it with the Nudge, Slice and Select tools.

Concepts is used by amazing people at Disney, Playstation, Philips, HP, Apple, Google, Unity and Illumination Entertainment to take ideas from concept to reality. Join us!

Concepts has:

• realistic pens and brushes that respond to pressure, tilt and velocity
• an infinite canvas with many paper types and grids
• a tool wheel or bar you can personalize with your favorite brushes and presets
• customize your gallery, canvas, tools, gestures, everything
• the beautiful COPIC color wheel
• editable vector-based sketching - move, organize, edit by tool, color, size, scale, smoothing, opacity; transform or nudge lines to shape them anytime
• drag+drop images right onto the canvas
• unlimited layers with adjustable opacity
• duplicate your work for easy iterations
• create, store and share vector object libraries synced across devices
• create your own expressive vector brushes
• shape guides, scale and measurement tools that calculate real-world dimensions
• export images + PDFs to scale, and single artboards for printing, portfolios, team + client feedback, and between apps (including AutoCAD and Adobe)
• share directly to email, text, Files, cloud, photos, your favorite social apps and present with AirPlay

"I use Concepts more than any other tool. I absolutely love it. The natural, fluid, vector-based workflow is so easy to use, but incredibly powerful. The technology never gets in the way of creativity. The fast and clean user experience makes it a joy to use.” - Yarrow Cheney, film director

"The Concepts app has not changed what I do, just transformed how I do it. It offers me the power, flexibility and adaptability of technology with all the sensitivity and immediacy of traditional hand drawing. In short, it is an app that I now cannot imagine being without, and the only time I\'ve experienced something that betters pen and paper.” - Ewen Miller, Calderpeel Architects

“I use it just for everything. Drawing, making notes, brainstorming, PDF markup, wireframing, design — EVERYTHING. And it delivers.” - natanaeldekross

Sketch FREE. Enjoy awesome tools, COPIC colors, five layers, our infinite canvas and JPG exports.

Pay-As-You-Go. Become powerful with Essentials and edit your strokes; unlock infinite layers, shape guides, measurement, Basic Shape objects, and create brushes; export PNG, PSD, SVG, DXF and CPT native file formats.

Subscribe to Concepts Everything and sketch freely with every feature, brush + object library we’ll ever make. Enjoy Team Sharing for smooth collaboration, including live-sharing of object libraries, color palettes and brushes.

If you opt to subscribe monthly or yearly, payment will charge to your iTunes Account at time of purchase. Your plan will renew automatically at the price shown above within 24 hours of billing period end unless turned off beforehand. You can cancel or make changes at any time in your iTunes Account settings.

We’re dedicated to quality and update often. Your experience matters to us. Chat with us in-app via Ask Us Anything, email us at, or find us anywhere with @ConceptsApp.

COPIC is the trademark of Too Corporation. Many thanks to Lasse Pekkala and Osama Elfar for cover art!

What’s New

Version 5.4.4

This quick release fixes a few stability issues, for example a crash that happened when using certain third party styli and a couple of bugs related to text and measurement labels.

If you want to know what's coming in the future releases, follow @ConceptsApp on your favourite social channels.

Thank you for your support!

The Concepts Team

Ratings and Reviews

4.7 out of 5
1.2K Ratings
1.2K Ratings
BossCub ,

Updated review

I've used this app right from the start but was persuaded away by other apps for a while.

Coming back to what used to be a simple, intuitive app I now find it one of the most counter-intuitive, bloated and costly apps out there. What a shame!

Whilst I am sure it is still incredibly powerful, there are much easier apps to use. Most of us simply do not have the time to deal with such a sharp learning curve.

With more and more great, powerful and inclusive vector and artwork app appearing on the store each year I find myself wondering if it is really worth the time and effort?

The Affinity range of apps now pose a serious challenge to even the King of Design, Adobe. Affinity Design is now the new champion.


This had to be one of the most thoroughly thought out apps available for iOS. Each update improves and augments what it's already a great drawing app.

All the tools are there to make life easier. Stylus and Apple Pencil support, Adobe CC integration, beautiful export tools. All this and a user interface that, while taking a little time to adjust to, simply makes sense.

If you are a professional designer you will love this app as much as I. Sure there are still one our two minor irritations but experience tells me they won't be there for long.

This app really does show the power and purpose of an iPad, with the iPad Pro and Pencil support, I can see most of us turning aside from our desktop machines and picking up the Pad.

MakaniValur ,

I’m baffled by the good reviews

Honestly, maybe this just doesn’t work for my brain but this app is one of the most counter-intuitive apps I’ve ever had the displeasure of using. I’m a longtime user of Photoshop, Autodesk Sketchbook, Illustrator and many others just to name a few. I have never found one that was a clunky. I still haven’t found a proper colour wheel that actually allows me to use the colours I want rather than the COPIC presets. I’ve supposedly paid for the objects function yet the one time I tried to use it, it completely ruined my object instead. It doesn’t sync between my iPad and my iPhone for reasons unknown - I’m logged in with the same account after all. I feel like this is also not really made with the Apple Pencil in mind. It’s an afterthought, and one that doesn’t work too well. So very disappointed, I thought this might have potential...

Developer Response ,

Hi, sorry to hear you have had a frustrating time. It's true the only color wheel we have is the Copic Color wheel, but you can set up your own palettes with any colours you define. We have an article on this here...

I am not sure what issue you hit with objects. If you contact our support team we can help. On the Help page, tap Ask Us Anything and send a message.

In terms of sync, perhaps you are expecting your drawings to sync? We do not include these in the data we sync across devices. We are working on iCloud support for this in a future release.

Apple Pencil is not an after thought, but we'd love to hear why it feels that way. If you could send feedback to our support team, it would be great to understand what we need to improve. Thanks!

AdrainDrain ,

Excellent drawing app

Love this well designed and implemented drawing app - especially so the iPad Pro version, takes full advantage of the Pro’s stylus.

Had been looking for a tool to capture simple design overviews and ‘brain doodles’ for a while, then stumbled upon Concepts whilst trying a Pro in the Apple store. User interface looks complex, but I found it easy to get started and progressed from there. Now find I’m using Concepts for all my hand drawn input.

Only area I have to be careful of is getting carried away with the infinite workspace ... when I finally coms to export to a PDF file the file size can be significant (too big to email).

In-App Purchases

For serious creativity
PDF Essentials
Sketch, Measure and Sign PDFs
10 Object Packs
Save when you buy more


TopHatch, Inc.
174.8 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad and iPod touch.


English, Finnish, French, German, Italian, Japanese, Korean, Portuguese, Russian, Simplified Chinese, Spanish, Traditional Chinese

Age Rating
Rated 4+
© TopHatch, Inc.
In-App Purchases
  1. Essentials £9.99
  2. PDF Essentials £4.99
  3. Everything Monthly £4.49


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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