The Creative Whack Pack's 84 interactive creativity strategies stimulate you to think creatively.
• "The most impressive brainstorming tool in the App Store, hands down." —Innovation Tools
• The iPhone/iPad Universal App has 20 NEW CARDS (the Heraclitus suit)!
• "An App Store #1 Best-Seller" (Business Category)
• “The Creative Whack Pack displays business brilliance." — USA Today

The Creative Whack Pack is the App Store's "premier creative thinking/innovation tool."
The Creative Whack Pack is a “creative workshop in an App.” It consists of 84 illustrated creativity strategies. Each of these is packed with stories, examples, and questions.

These 84 creativity strategies will “whack” you out of your habitual thought patterns and allow you to look at what you're doing in a fresh way. Use the workshops to stimulate your thinking.

For: Creatives, business people, educators, students, coaches, designers, and anyone else who'd like to boost their creativity.

Based on the million-selling Creative Whack Pack card deck, this App can serve you as a: Creativity tool, mind jogger, Oracle, workshop, and coach.

“A cross between a tarot card and a best friend, the Creative Whack Pack forces your psyche to look in the mirror and challenge what it sees.” — Elle Magazine


The Creative Whack Pack is a “creative workshop in an App.” It consists of 84 illustrated creativity strategies. Each of these packed with stories, examples, and questions.

— 16 Explorer strategies highlight places to find new information.
— 16 Artist strategies provide techniques to generate new ideas.
— 16 Judge strategies lend decision-making advice.
— The 16 Warrior strategies give you the “kick” you need to get your ideas into action.
— And the 20 Heraclitus strategies stretch your thinking to a new dimension.

Work with these interactive creative strategies in the Creative Workshops.

You can use the Creative Whack Pack by yourself, or with colleagues and friends.

The ideas you generate will delight you! Your involvement in each session can be as brief a 30-second “quick hit of stimulation,” or as long as ten-minute “creative workshop.”

Roger von Oech created this product. His seminars and products have enhanced the creative thinking skills of millions worldwide. He is the author of the creativity classic A Whack on the Side of the Head, A Kick in the Seat of the Pants, and Expect the Unexpected. He also created the popular Ball of Whacks (set of magnetic design pieces) and the X-Ball. He earned his Ph.D. from Stanford University in the “History of Ideas.”

“Roger von Oech has won a loyal following around the country.”
— BusinessWeek Magazine

What's New

Version 7.1

Fixed issue with card order on some devices

Ratings and Reviews

4.3 out of 5

12 Ratings

12 Ratings

Mostly the same as the cards. Now a somewhat spoiled app with OTT "social networking" advertising.

App Buyer9

I have the cards, which are great and I do still prefer.
For this version, they have added prominent Twitter , Facebook and email buttons - new social networking sites are appearing all the time - where will it end? You could already export data, if you felt it necessary, but more and more buttons for the wired up generation I think is overkill - simply more chances to be accidentally tripped up into functions for no real creative benefit. Their placement is abysmal as they are right on where your thumb is to flip the card or scroll down. So... /flip card/..oops no I dont want to send to Twitter../cancel/.../go back a page/..../scrolldown/...oops no I really dont want to ever go to facebook from this app... /cancel again/.. /go back, yet again/...and so on repeatedly. They have even repeated the share-button (advert) at the bottom too. How can we restore v.3.0????
The plus side, in general this is very portable and handy to have around and is also much cheaper than the card set yet they haven't thought about giving those not wishing to twitter everything the option to disable these prominent "forced" options.



This app does a perfect job in serving up the 64 creative strategy cards to meet your needs-random, themed or workshop.(with note taking capability and full email in all functions)

Great for designing a new system or process or if you are just stuck for ideas. Lateral thinking at its best.
Lots of quotes and one liners to help bolster your argument or presentation.

An excellent creative tool. A unique app.
Makes a great complimentary app for something like "iBlue Sky" mindmapping.

Love it but Needs Save for Workshops


I find that the Creative Whackpack really does help to induce new thoughts and insights.

Good to have iPad at no extra cost, but a rather uncreative implementation, with essentially the same iPhone deck but a background wallpaper.

Have used the full workshop mode with notes BUT unfortunately have never reached the end without it crashing which wouldn't be so bad except that the notes are never saved - not even intermittently which means a lot of my work's been lost. Decided not to use notes until it's more stable and certainly not until there is a save facility for keeping notes - the ability to send them by email when done doesn't cut it.

Still, if used simply as a mobile version of the deck, it's great.


Creative Think
62.1 MB
Requires iOS 10.1 or later. Compatible with iPhone, iPad and iPod touch.
Age Rating
Rated 4+
©2017 Roger von Oech


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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