Fragrance Direct is a leading UK beauty retailer, stocking over 14,000 products for 600 big-name brands, designer labels and high street favourites. Our collection includes fragrances, makeup, skincare and haircare essentials, along with a full range of gift sets.

Originally focusing on the fragrance market (hence the name!) we went from strength to strength. We took this knowledge and expertise, listened to our customers and sought to become the obvious choice for all your beauty needs. We are forever expanding our ranges, sourcing the products you are looking for, following trends, offering luxury brands as well as making sure that our website is always focused on stocking all your essential beauty items. So shop your favourite perfumes, aftershaves, makeup, skincare and haircare products today!

Download the Fragrance Direct App today, there are plenty of amazing features to make your shopping experience seamless:

• Shop straight from your pocket with over 600 brands and 70% off high street prices
• Receive notifications about sales, app only discounts and new brands on offer
• Checkout quickly and securely directly from your phone
• Get inspired with all the amazing lookbooks and tutorials, don’t forget you can also add your favourite items to your wishlist for later
• Scan and shop your favourite products directly from the barcode to compare prices and offers

We regularly update our ranges, building relationships with the brands to bring you first-class ranges and brand new releases from the best-known fashion labels and beauty brands at low prices. Our huge collection is influenced by the latest shopping trends and innovations. In our online store you’ll find international names like Paco Rabanne, HUGO BOSS, Calvin Klein, Gucci, Versace and Marc Jacobs.

What’s New

Version 2.2

We’ve made some improvements to our app, so now it’s even easier to enjoy the latest beauty products and trends, straight from your phone.

Ratings and Reviews

4.8 out of 5
1.5K Ratings
1.5K Ratings
mandy7119c ,


Have used FragranceDirect for a number of years and always find them Very competitive and never had an issue with any orders. Love having the App now which makes things that bit quicker- getting my Christmas presents in early with no stress at all and obviously little treats for myself in the meantime 😊

Millsyno1 ,

Excellent products

Simple and very easy to order products online, and items arrive quickly to your door. I’ve ordered a few items now, all which have been top quality.

kittywitty66 ,

Great App

Useful app, easy to use. Excellent prices as well , the app make it easy to check prices when you’re in stores , I’ve just got my perfume for almost half the price it was in Debenhams and I’ve got 100mls for £10 less than the 60ml bottle in the Perfume Shop


Fragrance Direct UK Limited
60 MB

Requires iOS 11.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating
Rated 4+
© Fragrance Direct


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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