iPhone Screenshots


Not My Style is an app that tells you how much your favourite brands share about the women and men who make our clothes.

Use Not My Style to find your favourite high street clothing stores and see how they rated: Shop, Think, or Stop. We rate stores based on how much they share with consumers on their websites about the work in their supply chain. For more information on our ratings, see www.notmystyle.org.

You can find stores near you on our map, or search by name. We also point you in the director of Star stores: fair-trade, locally made, vintage and secondhand shops right in your neighbourhood.

If you want to tell stores how you feel, use our Act button on each Store Profile to tweet or send a Facebook message to the brand. And share ratings that shock or surprise you with your friends.

Now available for London, launching soon in the rest of the UK.

Not My Style is a non-profit social enterprise based in London and founded in 2015. Our app is thanks to the generous support of our 265 Kickstarter backers.

What's New

Version 1.0.2

- Bug Fixes

Ratings and Reviews

Consumer facing transparency for the high street - FINALLY

Island Bell

Finally - something for the high street shopper who wants to shop more ethically. This app is great because it gives recommendations without being preachy - it's approachable, and I love that it integrates with social making it easier to tell brands what I think.

The app I've been waiting for!


Where has this app been all my life!? So good to be able to search for ethical brands and see how my faves score. I also love the 'action' button which lets you put pressure on stores to be more transparent. Great app.

Makes having a conscience convenient!


I wanted this so I could find out which shops I needed to avoid (or pressure to reveal more about who makes their clothes), but I've also ended up discovering loads of great ones that I *can* shop in! I love this app!


Not My Style
17.4 MB
Requires iOS 10.0 or later. Compatible with iPhone, iPad and iPod touch.
Age Rating
Rated 4+
© 2017 Not My Style


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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