Downloading the App allows you to buy your digital edition. Magazine content can only be accessed with a purchase.

Prima provides real life guidance, inspiration and ideas to simplify the lives of modern women today. It’s packed with tips, tricks, clever ideas and brilliant advice on the key elements in your life.

Prima also prides itself on a uniquely dynamic relationship with its readers who are actively involved in everything we do.

You can save money off the cover price by choosing to subscribe!

SAVE 22% with the following subscription offers:
3 months for £6.99
6 months for £13.99
12 months for £27.99

By subscribing you’ll never miss an issue and the new editions will automatically download to your Apple device as soon as they are released. Your whole magazine library travels with you and you always have the latest issue even when you’re away from home.

Back issues and current issues are available for purchase within the App.

The subscription will include the current issue if you do not already own it and subsequently published future issues. Payment will be charged to your iTunes Account at confirmation of purchase. This subscription will automatically renew unless auto-renew is turned off at least 24-hours before the end of the current period, your account will be charged for renewal within 24-hours prior to the end of the current period. The cost of the renewal will match the initial subscription price.

You may turn off auto-renewing subscriptions by going to your user’s Account Settings after purchase. No cancellation of the current subscription is allowed during your active subscription period.

Please find our Terms and Conditions and Privacy Policy here:

What’s New

Version 6.5

* Improved functionality
* Enhanced features
* Updated help guides

Ratings and Reviews

4.8 out of 5
55 Ratings
55 Ratings
SwimmingMummy ,

Not as good as it was

Have had this for at least 2 years and it was great. I got Prima Makes as well as Prima, along with a GH Christmas special and other one offs.

It was updated recently and I could only access the 6 most recent issues of Prima. Now I can access the last 12 months but none of the other magazines are there and everything I saved has gone. I want to be able to access all the magazines I've read and saved articles from.

How is this an improvement?

Also, it kept telling me I wasn't a subscriber when I am. Customer support told me to delete the app and reinstall which didn't solve the problem. Eventually had to find my login details, logout and back in again. Now most times I go back to carry on reading, I have to log out again and log back in.

Not great these days.

JET1958 ,


Cannot open an issue as apparently I'm not a subscriber when actually I am. Can't find how to login either. I have to delete the app and re download which is ridiculous. Getting totally fed up. Won't be renewing my subscription

Becca0072 ,

Where's all my magazines gone?

I bought a subscription to Zest and Prima on my iPad so I could read them when I was traveling but now that I'm away all of my purchased copies have been removed and I'm being asked to pay for them again if I want to view them.
I hope this is a bug and not for real, no response yet on my support request though.


Hearst Communications, Incorporated
17.9 MB

Requires iOS 9.0 or later. Compatible with iPhone, iPad and iPod touch.



Age Rating
Rated 4+
© Hearst Magazines UK
In-App Purchases
  1. 3-Month Subscription £6.99
  2. Annual Subscription £27.99
  3. 6-Month Subscription £13.99


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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