We’re passionate about fashion that fits and believe curvy women shouldn’t have to compromise when it comes to trend led fashion. Our intent is to inspire and influence women who simply want to be themselves.

Stay ahead of the curve, get plus size fashion at your fingertips and enjoy shopping without the stress with the Simply Be app!

We want our customers to be confident in their curves and believe that style shouldn’t come with a dress size. Our plus size clothing is made to measure to ensure it fits and flatters in all the right places. From plus size dresses and jeans to EEEEE fit boots and wide fit shoes, we cater to all shapes and sizes and specialize in trend led fashion in sizes 12-32.

We have an in house design team that is dedicated to ensuring the quality and fit of our clothing and that it is designed with you in mind. From occasion wear to every day casual items, we stock own brand products to big brand names such as AX Paris, Joanna Hope and Joe Browns. With a wide range of styles and shapes to suit you, and with new styles added daily, you’ll never miss a beat.

Our footwear features trend led pieces and everyday essentials to have you stepping out in style, from regular to EEEEE fit.
As well as clothing, our jewellery, bags, gifts and beauty range are something to shout about!

We stock some of the biggest brands in the beauty business to keep you looking your very best and our range of fabulous fragrances will keep you smelling sweet. Benefit, YSL, Pixi and By Terry are just some of the big name brands we stock, and our make-up, skincare and hair care brands will keep you looking your best, from head to toe.

What’s New

Version 1.2.1

We've been busy at Simply Be HQ. In this release:

•Improved search
•Fixed a few pesky bugs


Ratings and Reviews

4.8 out of 5
11K Ratings
11K Ratings
GroovyChick2 ,


Even though most shops stocked size 16 clothing, I could never find anything that I felt was flattering on my body type and that I liked. I would usually leave shops crying because I felt so fat.

Now that I have SimplyBe, this has all changed. The clothes that arrive at my door don’t only fit me perfectly, but I finally feel beautiful wearing them.

This app is so easy to use and the products are generally faultless. I can’t emphasise enough how much I recommend SimplyBe. It has changed my life and the way I shop.

Definitely MEH ,

Shop is ace, app is trash

I LOVE Simply Be so I couldn’t be more disappointed by this app and it’s design, it’s genuinely one of the worst apps out there. It’s awful aesthetically- cluttered, too busy, frumpy and boring styling of the clothes and design of the interface. But worse- it’s not FUNCTIONAL! Simply Be, they’re called ‘filters’. Let’s say it together: FILTERS. What if I want to see just ankle boots in my size, as opposed to every. Single. Pair. Of. Shoes, from slippers to heels in a size 6 that you do? What if I just want to see occasion maxi dresses in my size and you don’t give me the option to filter by style or length? I’ll tell you what if- I literally give up and close the app in disappointment and go back to ASOS. Every time. Please sort it out.

Developer Response ,


Thank you for your feedback. We are sorry that you are not finding the experience as smooth as you would like.

There are 2 quick ways to find your fit.

You can search for outfit inspiration, or, if you are after something more specific, use the SHOP tab to drill down further. Boot widths, for example, can be selected.

From here, you can filter page results by clicking the button in the top-right corner, then narrowing by price, size & colour.

Kind Regards, Simply Be.

Lady gotnowt ,

Oh my!

I had such high hopes for this site! It is so uninspiring. I hoped to see clothes that would make me want to buy them for myself. But all I see is clothes that are made to cover and hide who I am. You need to look at this site and compare yourselves to other sites that celebrate and love women, instead of making such unflattering clothes. The site is so sad for women who don’t want to wear a “ skater dress” or a “tunic”. Please get more modern. Maybe you could have a more expensive section? Maybe you could have videos like ASOS. Maybe you could stop making “sacks” to hide everything. I don’t know. But I am uninspired by this example of clothing choice for me.


58.3 MB
Requires iOS 10.0 or later. Compatible with iPhone, iPad and iPod touch.
Age Rating
Rated 4+


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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