Unfound 4+

Welcome. To a place built for cyclists, by cyclists.

Like you, we know exactly how it feels to lose ourselves in this sport; the joy of discovering new roads, and joining group rides; the thrill of the straight flat road, or the mountain pass – that leaves us breathless in more ways than one. We know it’s not all sunrises and espresso stops. And we’re more than familiar with the unrelenting rain, and the cuts, scrapes and bruises that accompany every fall. But with pain, comes progression. And we wanted a place to share all of the above with people who just 'get it'. People who, like us, see the world differently – at every opportunity they get. So whether you’re a sprinter, a climber, or a casual Sunday rider – get stuck in, get inspired, and get out there.

hub: Also known as the heart of Unfound. A global community of people who share your passion. A social place to chat watts, weight, wheels, and white bar tape. From espresso bar recos in Italy, to bike hire in Beijing, this is the place to chat to like-minded enthusiasts, share your tales and travels, and be inspired.

ride: This is a collection of ‘local’ rides from all around the world. Written by the real cycling experts – the local independent bike shops and businesses. We believe they’re the heartbeat of the cycling community, and we’re thrilled to be able to share some of their top rides. So sit back, kick off your shoes and travel the world, one story at a time.

wear: Revolutionary designs to aid your ability both on and off the bike. We’re about looking good as well as form, fit and function. When seconds count, and grams matter, our kit is dialed, ready to propel you towards your next PR.