Get the definitive betting experience on your mobile or tablet with the William Hill app. Get instant prices on thousands of markets and stay close to the heart of the action with live streaming and advanced in-play scoreboards. Bet, watch, cash in and more – wherever and whenever you want.

• Welcome offer: Use C30 when you sign up to get £30 in free bets after your first £10 bet
• 2 Clear: It couldn’t be clearer – if your horse wins an ITV flat race by two lengths or more, you get a 15% bonus on top of your winnings as a free bet
• Enhanced Odds: We boost odds every day on everything from football, horse racing and tennis to general elections
• #YourOdds: Bet on the markets everyone’s talking about with YourOdds
• Bet on and watch live sports: There’s no better feeling than seeing your bet win – we stream heaps of horse racing, tennis, football and more on our app
• Cash In: You can win even if your bet doesn’t with Cash In, your opportunity to accept an early pay out offer while the action is ongoing
• Partial Cash Out: For those seeking the best of both worlds – get something back on your bet early while waiting for the rest to play out
• In-play: Bet on countless in-play markets now with advanced, in-depth scoreboards so you know exactly what’s happening
• Responsible Gambling: We’re here to help if ever you stop to find betting enjoyable
• Customer Service: Phone, email, live chat, social media – whatever the communication method, we’re at your service

Key terms
Bet £10 get £30: New online customers only, min £10/ €10 stake, win only, min odds 1/2, free bets paid as 3 x £10/€10, 30 day expiry, free bet / payment method / player / country restrictions apply.

2 Clear: 6+ runners, pre-race singles only, selected races/markets, 15% of winnings paid as a free bet up to £100 (4 day expiry) bets to be placed after 17.30 previous day, unnamed fav bets N/A, free bet / player / payment method / country restrictions apply. Additional terms apply for retail bets.

YourOdds: Betting rules and terms apply.

This is a real money gambling app. Please gamble responsibly and only bet what you can afford. For gambling addiction help and support, please contact Gamble Aware at 0808 8020 133 (UK) or 1800 753 753 (IRE). Alternatively, visit (UK) or (IRE).

William Hill is operated by WHG (International) Limited a company registered in Gibraltar. William Hill is licensed by the Gambling Commission (Number: 000-039225 R-319373-001) for customers in Great Britain, and licensed by the Gibraltar Government and regulated by the Gibraltar Gambling Commissioner (RGL no. 034 & 042) for all other customers.
The app requires you be over 18 to participate in any gambling activity. Full details can be found on

What's New

Version 8.7

We’ve made things quicker and easier for you with a few subtle changes.

Ratings and Reviews

4.6 out of 5

4.5K Ratings

4.5K Ratings

Stick to B365


The app itself isn’t as good as b365 navigating different sports takes a while. The main issue is with customer services, I frequently bet on tennis and quite often games get interrupted due to weather. With Bet365 if the game hasn’t started they would void the bet for you but at William they won’t and fob you off with the excuse that the machine won’t let them lol I’ve also had numerous occasions where I’ve placed a bet but didn’t get a receipt so place the bet again same thing happened only to find out that the bets have gone through so I have multiple bets of the same selections! They refunded this to me once but haven’t on the multiple other occasions it has happened - they make you cash out at a lesser amount. I personally would avoid William hill due to their customer service, B365 is much better

Cash out awful, competitive odds if you chose to stick with them


Overall rate the app.
You get used to navigating around the apps after a few uses. The odds are usually competitive with other bookmakers, the only real negative being how awful the cash out is in relation to whats left.
For example i won on 4/5 bets between 4/9 and 5/4 with the only remaining bet being at 2/7 but the cash out offer being less than half the overall payout. Would recommend betfair if you’re cashing out. Overall good odds to begin with.

Forgot to mention the odds boost. Nice addition

Nothing cost more, than what you don't pay for.

Dom Hemmingway

The betting procedures easy to follow and help given when ever called upon. I make several bets a day if funds allow, and have found that I enjoy putting at least a pound on a race enabling me to watch the race on my phone where the quality is super. Even when out and about. Plus I'm up to my original stake today thanks to music box. Thank you for reading and taking the time.
Dom Hemmingway


WHG (International) Limited
75.9 MB
Requires iOS 9.0 or later. Compatible with iPhone, iPad and iPod touch.
English, German, Greek, Japanese, Russian, Swedish
Age Rating
You must be at least 17 years old to download this application.
Gambling and Contests
Frequent/Intense Simulated Gambling
Frequent/Intense Mature/Suggestive Themes
© William Hill


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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