Created by makeup experts for you, this must have on-the-go and home essential is a new and innovative way to learn makeup application.
A superior personalised experience, Wow How allows you to create your own avatar from your facial features (including face, eye, brow, lip and nose shape alongside your unique colouring.)

Our virtual makeup-artist guides you through easy to follow step-by-step stages, both visually and verbally, on the best techniques to create your chosen look. No need to be intimidated by or to find the time to visit a beauty counter, when you can get an enhanced experience and infinite support from Wow How 24/7 in your own home.

Wow How is enhanced with useful tips, as well as everyday basic makeup understanding; it’s everything you’ve ever wanted to know about your beauty regime in your pocket, from the professionals themselves. Learn tips and tricks, get inspiration from the world of beauty.

Wow How allows you to generate realistic and achievable looks that are based on your unique features. Wow How’s aim is to boost confidence and give you the tools you need, to step out every day looking and feeling your best.

With our app you can:
• Create your own unique 3D avatar using your facial features & colouring
• See your chosen make-up look from all angles by tilting and turning your avatar
• Follow easy step by step tutorials to create your chosen look in minutes
• Use the split screen mirror to view and copy instructions simultaneously
• Create a personalised look book of your favourites, so you can revisit anytime you like
• Choose from day, evening and special occasion looks – over 60 in total, plus a special
contouring bonus feature

Coming soon:
More looks and skin tones.

What's New

Version 1.0.6

Contouring - refined shading and highlighting
Look screen - enhanced eye shadow, blusher and lipstick palette icons

Ratings and Reviews

4.4 out of 5

9 Ratings
9 Ratings

Fab App For Makeup Novices


If you struggle to know where to start this is a fab tool to have on hand. It gives you tonnes of advice and tips and helps create different looks so you can constantly change it up. Would recommend no matter your age if you want to try something new.


Anne in Warwick

Wow this is so refreshing! At last an app that gives me confidence to try a new look. I have been stuck in a time trap for years and then came across this app that allowed me to update my look. Easy to use and very pleased with the result. Well done!

Brilliant app, so easy to use


“WOW”what a brilliant app not seen anything like it! So good to understand what suits my skin tone and how to apply my makeup correctly for my age. Had great fun experimenting with new colours definitely recommend it no more wasting money on product!


Virtual Beautician Ltd
229.7 MB
Requires iOS 9.1 or later. Compatible with iPhone 5s, iPhone 6, iPhone 6 Plus, iPhone 6s, iPhone 6s Plus, iPhone SE, iPhone 7, iPhone 7 Plus, iPhone 8, iPhone 8 Plus, iPhone X, iPad Air, iPad Air Wi-Fi + Cellular, iPad mini 2, iPad mini 2 Wi-Fi + Cellular, iPad Air 2, iPad Air 2 Wi-Fi + Cellular, iPad mini 3, iPad mini 3 Wi-Fi + Cellular, iPad mini 4, iPad mini 4 Wi-Fi + Cellular, 12.9-inch iPad Pro, 12.9-inch iPad Pro Wi-Fi + Cellular, 9.7-inch iPad Pro, 9.7-inch iPad Pro Wi-Fi + Cellular, iPad Wi-Fi (5th generation), iPad Wi-Fi + Cellular (5th generation), 12.9-inch iPad Pro (2nd generation), 12.9-inch iPad Pro Wi‑Fi + Cellular (2nd generation), 10.5-inch iPad Pro, 10.5-inch iPad Pro Wi‑Fi + Cellular, iPad (6th generation), iPad Wi-Fi + Cellular (6th generation) and iPod touch (6th generation).
Age Rating
Rated 4+
© 2018 WOW HOW Ltd. All rights reserved.
In-App Purchases
  1. Contour Pack £2.99
  2. 16 Natural Looks £1.99
  3. 28 Evening Looks £2.99


  • Family Sharing

    Up to six family members will be able to use this app with Family Sharing enabled.

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