The E-Myth Revisited: Why Most Small Businesses Don't Work and What to Do About It (Unabridged)
by Michael E. Gerber
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In this audio edition of the totally revised underground best seller, The E-Myth, Michael Gerber dispels the myths surrounding starting your own business and shows how commonplace assumptions can get in the way of running a business. He walks you through the steps in the life of a business, from entrepreneurial infancy, through adolescent growing pains, to the mature entrepreneurial perspective, the guiding light of all businesses that succeed, and shows how to apply the lessons of franchising to any business, whether or not it is a franchise. Finally, Gerber draws the vital, often overlooked distinction between working on your business and working in your business. After you have listened to The E-Myth Revisited, you will truly be able to grow your business in a predictable and productive way.
Trashy love story not a business book
I had read the first book and found the business information very useful but the 30% where micheal go on and on about love and excitiment painful. This book is 99% gushy love story 1% repeat of the first book, I just couldn't get through it! I really tried hoping there where some hidden gems but in the end it beat me. I starred wanted to learn about business but the big question of the book is are they going to sleep together.
Previous reviewer. What are you talking about. You missed the point. This is part theory part analogy. And constructed so to keep it interesting an easy to relate to. Ok so it's not hi tech rocket science but a business basics book isn't meant to be deeply complex. I meet business owners every day in my line and this book has been recommended more than any other, hence multi million best seller. I'm re-reading it again to benefit further.
My first audio book and won't be my last. Excellent content some of which I am already putting into action.