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99 Reasons Why

This book can be downloaded and read in Apple Books on your Mac or iOS device.




99 Reasons, 11 endings, your pick.

Kate isn’t like other 22 year olds. She’s got a job to do for her Uncle Phil. Each day, she spies on The Kevin Keegan Day Nursery across the road from her bedroom window, writing down all of the comings and goings in her notebooks. That’s how she spots her little girl in the pink coat. She likes her, and it isn’t long before Kate asks her mam to get her for her. Plans are made.

But then, quite unexpectedly, Kate flashes her breasts out her bedroom window at the little girl’s father. And that's the reason that nothing will ever be the same again…

There is no one ending to Kate’s story, instead there are eleven possible outcomes, 9 of which you can navigate through your e-reading device. Each is different, and each exposes a little more of Kate’s utterly wonky world.

Visit to find out how to uncover the final 2 reasons why.


‘Witty and touching’ Guardian

‘Dark but compelling’ The Sun

‘Will Self and Caroline Smailes are arch-experimentalists’ OBSERVER


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Customer Reviews

99 reasons why.

Really enjoyed it. A very easy read with a strange story that kept me interested until the early hours. Enjoyed the alternative endings and read them all and chose my favourite ending, very satisfying! Definitely try another by the same other. Looking forward to it now.

Weirdly compelling

I really didn't want to like this but it drags you in and becomes strangely compelling

99 Reasons Why
View in iTunes
  • £3.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Fiction & Literature
  • Published: 19 March 2012
  • Publisher: The Friday Project
  • Print Length: 200 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings