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Introduction to Business is a college-level, introductory textbook that provides an overview of the fascinating subject of Business. Boundless works with subject matter experts to select the best open educational resources available on the web, review the content for quality, and create introductory, college-level textbooks designed to meet the study needs of university students.

This textbook covers:

Introduction to Business -- What is a Business?, The Business Environment, Trends in American Business, Introduction to Entrepreneurship, Learning Business Topics
Economics and Business -- Introduction to Economic Systems, Businesses Under Capitalist Systems, Measuring Economic Performance, Businesses Under Socialist Systems, Businesses Under Communist Systems, Businesses under Mixed Economic Systems
Business Ethics and Social Responsibility -- Business Ethics, Promoting Ethical Behavior, Social Responsibility, Consumer Rights
International Business -- The Drive for International Trade, International Trade Barriers, International Trade Agreements & Organizations, The Money of International Business, Types of International Business
Business Writing -- Introduction to Business Communications, Means of Communication, Creating High Value Communications, Effective Rhetoric and Presentation, Word Choice, Audience Analysis
Types of Business Ownership -- Sole Proprietorships, Partnerships, Corporations, Special Forms of Ownership, Franchising, Cooperatives and Joint Ventures, Corporate Growth
Small Business and Entrepreneurship -- The Small Business, Small Business Owners: A Profile, Small Business Owners: The Disadvantages, Starting a Small Business
Management -- An Introduction to Management, Functions of Managers, Types of Management, Decision Making, Characteristics of Good Managers
Organizational Structure -- Designing an Organization, An Organization of Functions, Responsibility within an Organization, Models of Organization Structure, Teams within Organizations, Communication Channels
Operations Management -- An Introduction to Operations Management, Quality Management, Productivity, Controlling the Supply Chain, Planning for Operations
Motivation Theories and Applications -- Management and Motivation, Theories on Motivation, Modern Views on Motivation, Motivation Techniques in Practice
Human Resource Management -- Human Resources and Relevant Laws, Performance, Promotion and Firing, Compensation, Developing Employees, The Functions and Goals of HR, Human Resources Needs, Diversity in Human Resources, Recruitment
Organized Labor Relations -- The History of Unions, Organized Labor and Relevant Laws, Collective Bargaining, Employee Management Issues, Union Negotiating Tactics
Marketing and The Customer Relationship -- Customer Relationships, Marketing Strategies
Product and Pricing Strategies -- Pricing Methods, Pricing Objectives, Pricing Strategies, Pricing Products, New Product Development, Product Strategy, Product Packaging and Branding
Product Distribution -- Distribution Channels, Wholesalers, Retailers, Logistics
Marketing Communications -- The Promotion, Public Relations, Personal Selling, Advertising
Financial Statements -- Ratio Analysis and Statement Evaluation, Accounting Information, The Accounting Process, The Balance Sheet, The Income Statement, The Statement of Cash Flows
Managing Information Technology -- Information Technology Trends, Decision Making, E-Commerce, Difficulties with New Technologies
The Functions of Money and Banking -- Money as a Tool, Credit, American Banking, Trends in Banking, The Federal Reserve System, Protection of Funds

What's New in Version 1.1

Updated cover and title; corrected minor formatting issues.


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  • £5.99
  • Available on iPad, iPhone, and Mac.
  • Category: Economics
  • Published: 22 August 2013
  • Publisher: Boundless
  • Print Length: 1188 Pages
  • Language: English
  • Version: 1.1
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, or an iPad with iBooks 2 or later and iOS 5 or later, an iPhone with iOS 8.4 or later or a Mac with OS X 10.9 or later.

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