Designing for the Home Run King
Anthony W. Phills
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Designing For The Home Run King is a design e-book about the building of a brand for the best home run hitter baseball has ever seen: Barry Bonds. Anthony Phills, the award winning designer of Hilton Worldwide HHonors Android app has curated video interviews and over 50 pages of commentary and images to tell this unique story. With a foreword by Jeff "JB" Bernstein, co-creator with Disney of "The Million Dollar Arm" and marketing agent for Barry Bonds, we go behind the scenes of the quest for the all time home run record. Through a series of micro-stories we get inside the synergy between the drive for the record and the creation of a hard hitting brand. #HomeRunKing