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Eight principles of branding

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Successful brands are anchored in propositions that are desirable, distinctive, and credible in people’s minds. As Walter Landor once said: “Products are built in the factory, brands are created in the mind.” Following are eight pieces of advice that anyone working with a competitive identity will want to keep top of mind–a conversation starter. These concepts are key to developing a bond with consumers, which is the essence of branding.

What's New in Version 2.0

Updated image due to copyright dates.


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Eight principles of branding
View In iTunes
  • Free
  • Available on iPad, iPhone, and Mac.
  • Category: Design
  • Published: 09 December 2010
  • Publisher: Landor Associates
  • Print Length: 18 Pages
  • Language: English
  • Version: 2.0
  • Requirements: To view this book, you must have an iPad with iBooks 2 or later and iOS 5 or later, or an iPhone with iOS 8.4 or later, or a Mac with OS X 10.9 or later.

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