In Remarkable We Trust
A business book on branding for people who don't read books
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
A scrap book of ideas on how to build a remarkable brand in the crazy age we live in. Highly visual and entertaining book designed for busy business people who don’t usually have the time to read books.
Ideal for leaders of Start-ups, challenger brands and marketing folks looking for an edge.
It's remarkable, trust me.
There are a million books about marketing out there. The theories are well documented but there's a lot of 'same old, same old'. But every now and then, a book is published which sparks creative thought. This book falls into that category. You can just dip into it and I guarantee you'll find something to inspire you to think about marketing in a completely different way. A gem for the new world.
Half way through this book, I realised I had to change the way I am working. As a Channel Marketing guy, I could clearly see that I was not producing anything near "remarkable" in my day job. Now completed, I am a true convert to this guys philosophy. A great piece of work, which I plan to share with my staff!
Acting on what we have learnt
This book really made me think and review what we are doing as a marketing team. As such we are putting projects in place to act on what we have learnt. I am expecting great results.