In Remarkable We Trust
A business book on branding for people who don't read books
This book can be downloaded and read in iBooks on your Mac or iOS device.
A scrap book of ideas on how to build a remarkable brand in the crazy age we live in. Highly visual and entertaining book designed for busy business people who don’t usually have the time to read books.
Ideal for leaders of Start-ups, challenger brands and marketing folks looking for an edge.
Love it. Useful and
I was lucky enough to receive a copy of this earlier this year and I have to say it's a great read. Very easy to digest in bite size messages that resonate and hit the spot.
Presented in a scrapbook form, but far far scrappy in its messages for marketeers and brands alike. Its very visual and engaging in its presentation, which when taking the subject area, shows the skill and knowledge from the author. One of my favourite parts is 'Slay the Dragon of Convention'.
Recommended - simply as.
Half way through this book, I realised I had to change the way I am working. As a Channel Marketing guy, I could clearly see that I was not producing anything near "remarkable" in my day job. Now completed, I am a true convert to this guys philosophy. A great piece of work, which I plan to share with my staff!
Acting on what we have learnt
This book really made me think and review what we are doing as a marketing team. As such we are putting projects in place to act on what we have learnt. I am expecting great results.