Collins Business Essentials - The Psychology of Persuasion
Robert B. Cialdini, PhD
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Influence, the classic book on persuasion, explains the psychology of why people say "yes"—and how to apply these understandings. Dr. Robert Cialdini is the seminal expert in the rapidly expanding field of influence and persuasion. His thirty-five years of rigorous, evidence-based research along with a three-year program of study on what moves people to change behavior has resulted in this highly acclaimed book.
You'll learn the six universal principles, how to use them to become a skilled persuader—and how to defend yourself against them. Perfect for people in all walks of life, the principles of Influence will move you toward profound personal change and act as a driving force for your success.
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From Publishers Weekly
© Publishers Weekly
The best book ever
From car sales to door to door sales people. Social pressures, consistency of thought and familiarity. So many differing and opposing aspects of our life affect our ability to make decisions and sound judgement calls, but frequently we find ourselves making the wrong one. This book explains many of these fascinating influencing skills and forces and it helps empower you to identify and overcome them. Quite simply the best book I have ever read.
Real Eye Opening Book.
Although I haven't download this version, I do have the paper back. While it might seem like a book on psychology and how to persuade people. Its a real eye opener and shows you why and how you end up doing favours for complete strangers or buying products that you didn't want or need!
Excellent , informative...along the lines of the freakanomics books, worth every penny. a classic !