Mobile Commerce Guide 2011
Global Opportunities for Financial Institutions, Mobile Operators + Enterprises
This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.
The Mobile Commerce Guide 2011 is a compilation of articles by key industry thought leaders and innovators examining the transformation of commerce via the fourth screen – the mobile device. The guide explores global market opportunities for financial institutions, enterprise and mobile operators through the viewpoints of those who are deeply involved in successful executions of various mCommerce strategies that are transforming lives both in developed and emerging economies.