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Purple Cow

Transform Your Business by Being Remarkable

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

You're either a Purple Cow or you're not. You're either remarkable or invisible. Make your choice.

What do Apple, Starbucks, Dyson and Pret a Manger have in common? How do they achieve spectacular growth, leaving behind former tried-and-true brands to gasp their last? The old checklist of P's used by marketers - Pricing, Promotion, Publicity - aren't working anymore. The golden age of advertising is over. It's time to add a new P - the Purple Cow.

Purple Cow describes something phenomenal, something counterintuitive and exciting and flat-out unbelievable. In his new bestseller, Seth Godin urges you to put a Purple Cow into everything you build, and everything you do, to create something truly noticeable. It's a manifesto for anyone who wants to help create products and services that are worth marketing in the first place.

From Publishers Weekly

01 May 2003 – The world is changing ever more rapidly, and the rules of marketing are no different, writes Godin, the field's reigning guru. The old ways--run-of-the-mill TV commercials, ads in the Wall Street Journal and so on--don't work like they used to, because such messages are so plentiful that consumers have tuned them out. This means you have to toss out everything you know and do something"remarkable" (the way a purple cow in a field of Guernseys would be remarkable) to have any effect at all, writes Godin (Permission Marketing; Unleashing the Ideavirus). He cites companies like HBO, Starbucks and JetBlue, all of which created new ways of doing old businesses and saw their brands sizzle as a result. Godin's style is punchy and irreverent, using short, sharp messages to drive his points home. As a result the book is fiery, but not entirely cohesive; at times it resembles a stream-of-consciousness monologue. Still, his wide-ranging advice--be outrageous, tell the truth, test the limits and never settle for just"very good"--is solid and timely.

Customer Reviews

Changed my mindset and my business

I run a relationship-based business that has always done well from referrals and has built a great community feel amongst customers. Since reading "do something different" by Jurgen Wolff we've always striven to do just that. This book goes a step further to explain why that's important to be radically differentiated and to build that in to the very essence of your business. It was empowered us to find new success and go forwards with our eyes open. I'd recommend this to people who run businesses that are inherently creative or to business owners who want to stand out in usually humdrum businesses. Purple Cow isn't massively ground breaking however that doesn't make it any less an impressive thought provoker.

Super interesting and open minded

Great to learn that there is so many alternative and fun ways to become successful

Purple Cow
View in iTunes
  • £5.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Business & Personal Finance
  • Published: 27 January 2005
  • Publisher: Penguin Books Ltd
  • Print Length: 160 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings