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The Second Coming of Steve Jobs

This book can be downloaded and read in iBooks on your Mac or iOS device.


From the acclaimed Vanity Fair and GQ journalist–an unprecedented, in-depth portrait of the man whose return to Apple precipitated one of the biggest turnarounds in business history. With a new epilogue on Apple’s future survival in today’s roller-coaster economy, here is the revealing biography that blew away the critics and stirred controversy within industry and media circles around the country.

From the Trade Paperback edition.

From Publishers Weekly

02 October 2000 – A revealing, balanced portrait of Apple Computers CEO and founder Steven Jobs, this fast-paced business biography is based on interviews with nearly 100 of his associates and friends. One glaring absence, however, is Jobs himself, who apparently declined to be interviewed by Deutschman, a Vanity Fair contributing editor and staff writer at GQ. Still, Deutschman provides a juicy, privileged look inside the Apple core. He reports that Jobs's recent resuscitation of Apple, to which the visionary entrepreneur returned in 1996 after being ousted by John Sculley a decade earlier, was accomplished through a "reign of terror" that shook up thousands of complacent employees. Like other commentators, Deutschman portrays Jobs as both engaging and troubling, a natural charmer who is also an abusive, egomaniacal boss fond of meting out public humiliations. But Deutschman goes further, replacing the image of the pop-culture icon with a complex, contradictory figure--an insecure elitist who yearns for the patronage of the masses, a narcissistic vegetarian billionaire who thrives on scarcity and adversity. Among the book's revelations are details of Jobs's bulimia-like eating disorders in the 1970s; his reconnection in the '80s with his long-lost biological sister, novelist Mona Simpson (Jobs was given up for adoption at birth); and his explosive negotiations with Disney honchos Michael Eisner and Jeffrey Katzenberg, who produced the hits A Bug's Life and Toy Story with Pixar, Jobs's animation film studio. Though this gossipy bio has a slick magazine feel, Deutschman gets closer to Jobs's inner self than any previous attempt.
The Second Coming of Steve Jobs
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  • £8.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Biography
  • Published: 10 October 2000
  • Publisher: The Crown Publishing Group
  • Print Length: 352 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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