Social on a Shoestring
Sian Claire Owen
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Do you recognise the importance of social media for your business, but lack the resources to exploit it fully? Are you strapped for cash, or time? Or both?! Social on a Shoestring gives you wide range of suggestions and solutions to help you use social media, efficiently and effectively, and deliver results. We look at a wide range of common and not so common issues, from driving site traffic, to promoting key messages and building an army of brand ambassadors. Using a mixture of case studies, Q&As and years of practical experience, you’ll learn how to set goals, choose the best platforms to use, and how to develop them. Social on a Shoestring includes a variety of accessible and easy-to-follow checklists and plans, alongside expert advice from people who use social media successfully. Less of a how to , and more of a why should I? Social on a Shoestring shows you how to develop the tools and strategy to really get results.