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Start It Up

Why Running Your Own Business is Easier Than You Think

This book can be downloaded and read in iBooks on your Mac or iOS device.


Luke Johnson is the man behind the growth of PizzaExpress and as a host of other leading brands; one of Britain's most successful entrepreneurs with an estimated personal fortune of £120 million.

In Start It Up he compresses two decades of success to reveal the realities of running your own business and bust some key myths along the way. Learn how to find the right idea or buy someone else's; source capital from all sorts of places you never expected; get the best from everyone you meet on the way - chiefly yourself; and stay sane while you do it.

Start It Up is that all-too-rare thing: a how-to book by someone who actually has.

Customer Reviews

Start it Up

I highly recommend this inspiring, thoughtful book to anyone interested in how the world works and the role that endeavour plays. Luke is grounded in History and is a realistic optimist. He understands how Business works and provides great tips re ingredients for success and how important attention to detail and the execution of a great idea is.
Luke has been around and shares his failures as well as his successes.
He would be a great mentor, and since we will not get this face to face opportunity, then this very readable book is the next best thing!!
You will get much more from this than by watching hours of the Apprentice and Dragons Den entertainment.

Start. it Up

Very simply, being between jobs (unemployed!), I have been weighing up whether to go back to the old routine or take on a start up which has been on my mind for a few years. This book has made my mind up. Good bye to the old routine!

Worth a read

It is a refreshing, inspiring read. I feel like just getting on with things now. His no nonsense view and great experience make this book worth buying.

Start It Up
View in iTunes
  • £4.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Small Business & Entrepreneurship
  • Published: 01 September 2011
  • Publisher: Penguin Books Ltd
  • Print Length: 256 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings