Start With Why Summary
How Great Leaders Inspire Everyone to Take Action
Frumi Rachel Barr, MBA, Ph.D.
This book is available for download with iBooks on your Mac or iPad, and with iTunes on your computer. Multi-touch books can be read with iBooks on your Mac or iPad. Books with interactive features may work best on an iPad.
In studying the leaders who’ve had the greatest influence in the world, Simon Sinek discovered that they all think, act, and communicate in the exact same way—and it‘s the complete opposite of what everyone else does. Sinek calls this powerful idea The Golden Circle, and it provides a framework upon which organizations can be built, movements can be led, and people can be inspired. And it all starts with WHY.
Starting with WHY works in big business and small business, in the nonprofit world and in politics.
Those who start with WHY never manipulate, they inspire. And people follow them not because they have to; they follow because they want to.
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