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Strategic International Management

Text and Cases

This book is available for download with iBooks on your Mac or iOS device, and with iTunes on your computer. Books can be read with iBooks on your Mac or iOS device.

Description

“Strategic International Management” takes a global perspective and covers the major aspects of international business strategies. It introduces the complexity of international business based on the perspective of Multinational Corporations as inter-organisational and intra-organisational networks. The authors highlight the role of the external environment, discuss the major coordination mechanisms and organisational structures and examine various foreign operation modes. The book describes the particularities of international value chain activities and management functions and offers a thorough understanding of how Production & Sourcing, Research & Development, Marketing, Human Resource Management and Controlling have to be designed in an international company and what models are available to understand those activities in an international context.
In 20 lessons, a comprehensive overview of all key issues is given. Each lesson is accompanied by a case study from an international company to facilitate the understanding of all important factors involved in strategic international management.

Strategic International Management
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  • £32.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: 19 January 2011
  • Publisher: Gabler Verlag
  • Print Length: 480 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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