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Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia.

Journal of Consumer Affairs 2006, Winter, 40, 2

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Description

Every 20 years, subliminal advertising pops back into popular culture. August Bullock (2004a) is the most recent "advocate" with his book The Secret Sales Pitch: An Overview of Subliminal Advertising. This paper reviews nearly 50 years of research on subliminal advertising and comments specifically about Bullock's more recent publication. The literature repeatedly shows that most effects are only obtained in highly artificial situations, and no research has shown an effect that changed attitudes or impacted purchasing behavior. **********

Subliminal Advertising and the Perpetual Popularity of Playing to People's Paranoia.
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  • £2.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Marketing & Sales
  • Published: 22 December 2006
  • Publisher: American Council on Consumer Interests
  • Print Length: 26 Pages
  • Language: English
  • Requirements: To view this book, you must have an iOS device with iBooks 1.3.1 or later and iOS 4.3.3 or later, or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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