Taberna Retail - Overview
Jim Crawford & Melissa Fryback
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Taberna Retail is a unique consultancy with unique experience. We reject the tyranny of the “or” by embracing seemingly contradictory ideas.
We embrace both “marketing” and “retail,” bringing together seasoned brand professionals with retail industry principals who, among other things, head the Global Retail Executive Council, an industry association providing a global thought leadership perspective on the world of retailing.
We offer both a global and local perspective, combining the best attributes of an agency with the global perspective that only comes through engagement with retailers all over the planet.
And most importantly, Taberna Retail is the shortest path from idea to execution, combining an innovative, nimble, consulting philosophy with a network of partners around the globe.