iTunes

Opening the iTunes Store.If iTunes doesn’t open, click the iTunes icon in your Dock or on your Windows desktop.Progress Indicator
Opening Apple Books.If Apple Books doesn't open, click the Books app in your Dock.Progress Indicator
iTunes

iTunes is the world's easiest way to organize and add to your digital media collection.

We are unable to find iTunes on your computer. To download from the iTunes Store, get iTunes now.

Do you already have iTunes? Click I Have iTunes to open it now.

I Have iTunes Free Download

The Art of Search

How To Rank #1 In Your Customers' Minds

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

The SEO management strategy 2,500 years in the making
This book will bring the subject of SEO (search engine optimisation) back where it belongs, under the control of business leaders like you. It will urge you to consider what it's like to rank #1 in the minds of your Customers and show you how to move closer to the Customer than you ever thought possible - so close, in fact, that you will be able to hear them think.

The Art of Search® is an SEO management strategy written for business leaders in plain business English, the book explores and simplifies SEO through a direct comparison to strategic warfare based upon the 2,500 year old military treatise The Art of War.

The online frontline
Founded upon proven and trusted ancient strategic wisdom, this book argues the case for recruiting and appointing a Search Commander, a human agent tasked with building a website that fights for you on many fronts and brings frontline market intelligence back to the boardroom table.

A question of ownership
The argument for the appointment of Search Commander is one that's set to ignite a debate about who 'owns' the website. Traditionally, Marketing or IT assume ownership yet The Art of Search argues that putting both Search and the Customer at the heart of a business calls-out for a new kind of business leader, one able to free the website from its traditional bonds.

Free from jargon and wholly strategic
Steve Whiting's writing style litters the book with wonderful quirks and references to bring life and colour to an otherwise sterile topic. The reinterpretation of the writings of Sun Tzu results in a non-technical SEO management strategy and, edited by Zara Brownless, the book gathers pace by finding many insightful SEO similes from here on Earth, from way up in the heavens and then out into space.

A book written to challenge and dispel SEO myth, The Art of Search offers a thorough grounding in SEO that accelerates the reader through space and time, drawing influence and energy from many sources whilst never losing strategic focus.

Powerfully illustrated with 13 original frontispieces by Ty Harris, the book addresses The Art of War's 13 Chapters to progressively build the argument for the strategic creation of the role of Search Commander.

Management and strategy
For those in business who are perplexed over and hampered by poor search engine visibility as well as those who are serious about scaling and conquering the SEO summit, this book leads you to a #1 rank. The book has been written with two types of reader in mind:
- business leaders who need to understand, rethink and/or establish a new Search strategy;
- Search Commanders who require a forward-moving source for reference, inspiration and insight.

By grounding the SEO management strategy upon a treatise that's stayed relevant for over two and a half millennia and by putting Search (and, therefore, the Customer) at the heart of business, the management change that The Art of Search encourages business leaders to bring about may be relied upon to stay relevant for many years to come; delivering more business opportunities alongside a superabundance of strength Google cannot fail to respond to.

Screenshots

screenshot 1
screenshot 2
screenshot 3
screenshot 4
screenshot 5
The Art of Search
View in iTunes
  • £15.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Industries & Professions
  • Published: 23 March 2015
  • Publisher: Sub@omic Limited
  • Print Length: 370 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.5 or later and iOS 4.3.3 or later or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

Customer Ratings

We have not received enough ratings to display an average for this book.

More by Steve Whiting