The secrets of selling anything to anyone
Fredrik Eklund & Bruce Littlefield
This book can be downloaded and read in Apple Books on your Mac or iOS device.
Ten years ago, Fredrik Eklund moved to New York City from his native Sweden with nothing but a worn-out pair of sneakers and a dream: to make it big in the city that never sleeps. Despite having no experience in real estate and no contacts, Fredrik transformed himself into the best seller in the most competitive real estate market on the planet, brokering multimillion-dollar deals for celebrities, selling out properties all over the city and charming TV audiences as one of the stars of Million Dollar Listing New York.
In The Sell, Fredrik shares his secrets so that anyone can find success doing what they love. According to Fredrik, even if you don't consider yourself a salesperson, you've been in sales your whole life because every day you are selling your most important asset: yourself. Whenever you influence or persuade someone to give you something in exchange for what you've got - whether it's a luxury home, a great idea at work, or your profile on Match.com - you are selling. And if you know how to sell right, you can live your dream.
Blending personal stories and the expertise he's gained from his meteoric rise, The Sell is the modern guide to becoming successful. Featuring everything from the importance of intangible factors like personality and charm, to tips and tricks for preparing, persuading and negotiating, The Sell is a vital go-to book for anyone who wants to have an impact in his or her personal and professional life. No matter what your background is - sales rep, CEO or kitchen-table entrepreneur - this book will help you sell yourself or your brand, and lead a richer, more fulfilling life.
Get a little bit of Fredrik in your life
I didn't want it to end! Inspirational, honest & beautifully written. Thank you for being you Fredrik!
The Sell - Sold
I heard every word Fredrik wrote in his Swedish accent. Great book. Wise words. Worth the read. I'm ready to sell *high kick*
Inspirational, genius, uplifting journey!
A truly incredible book.
I don't normally finish books to the end but I've been reading this every other day on my daily commute to work and it is absolutely outstanding! Highly recommend, thoroughly enjoyed!