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To Pixar and Beyond

This book can be downloaded and read in Apple Books on your Mac or iOS device.

Description

One day in November 1994, Lawrence Levy got a phone call out of the blue from Steve Jobs, who he had never met, offering him a job running a little-known company called Pixar. Jobs' career was in the doldrums: he had a reputation for being impossible to work with and Pixar had already lost him $50 million. But when Levy went for a tour of Pixar's run-down offices, he was led into a showing room filled with battered couches and shown the first scene of a new computer-animated feature, codenamed Toy Story. He took the job.

On his arrival, he was dismayed to find that the situation was far worse than he had realised. Their advertising division just about broke even, their graphics software had few customers and their films offered little hope of making them money. Not only that, but Jobs was pushing to take the company public. Everything was riding on their first film release, and even then, it would have to be one of the most successful animated features of all time…

From Publishers Weekly

25 July 2016 – Levy, a former Silicon Valley attorney, recounts becoming a confidant of the late Steve Jobs in this engaging memoir. When Levy arrived at Pixar (where Jobs served as chairman) as chief financial officer in February 1995, it was a small but brilliant firm on the edge of failure, not for lack of talent this was the creative team that had developed the cutting-edge animation behind the still-unreleased Toy Story but from a lack of business savvy and a deep distrust of Jobs. By believing in Pixar's future and its people, Levy explains, he and Jobs turned the tide for the struggling company, despite its deeply disadvantageous deal with Disney. The solution, Jobs and Levy realized, was an IPO to garner Pixar more capital. After Pixar's value skyrocketed to billion on its first day of trading and Toy Story became an unexpected success, Pixar could finally renegotiate its deal with Disney, acquiring more creative control and a larger share of the profits. A wildly successful slate of films followed, ultimately leading to the 2006 sale of Pixar to Disney for $7.6 billion. Levy has written a fascinating look at one of the most innovative companies of the early 21st century.
To Pixar and Beyond
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  • £8.99
  • Available on iPhone, iPad, iPod touch, and Mac.
  • Category: Management & Leadership
  • Published: 02 March 2017
  • Publisher: Oneworld Publications
  • Print Length: 272 Pages
  • Language: English
  • Requirements: This book can only be viewed on an iOS device with Apple Books on iOS 12 or later, iBooks 1.3.1 or later and iOS 4.3.3 or later or a Mac with iBooks 1.0 or later and OS X 10.9 or later.

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