What You See Is What You Get
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Alan Sugar was born in 1947 and brought up on a council estate in Clapton, in Hackney. As a kid he watched his dad struggle to support the family, never knowing from one week to the next if he'd have a job. It had a huge impact on him, fuelling a drive to succeed that was to earn him a sizeable personal fortune. Now he describes his amazing journey, from schoolboy enterprises like making and selling his own ginger beer to setting up his own company at nineteen; from Amstrad's groundbreaking ventures in hi-fi and computers, which made him the darling of the stock exchange, to the dark days when he nearly lost it all; from his pioneering deal with Rupert Murdoch to his boardroom battles at Tottenham Hotspur FC. In this compelling autobiography, he takes us into the world of The Apprentice, and describes his appointment as advisor to the government and elevation to the peerage. Like the man himself, What You See Is What You Get is forthright, funny and sometimes controversial.
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I,ve read a good few books written by business leaders but this is without a dount the best one. Straight to the point, no messing & no jargon or BS ! It goes to show that drive & a great eye for a deal is worth 100 time more than any degree. Refreshing & a great read.
Response to Jacob Sheppard
Lord Sugar is worth close to a Billion Dollars. And there's the flaw in your argument.
Lord Sugar inspires me
His book is wicked it has the way he started amstrad only when he was young he is the next legend that we will never forget!!!