Retail management and marketing - for iPod/iPhone
By The Open University
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Description
How do retailers decide where to locate new stores? Why do consumers behave in a particular manner? How does a frozen pea get from harvest to a supermarket freezer? How do independent and online businesses compete with high street chains? These are just some of the many questions answered throughout this collection of video material that looks in depth at the dynamic and innovative retail industry, and what the future might have in store for retailers and businesses alike. Store operations, globalisation, ethics, supply chains and retail environments are some other areas which are explored, while industry experts discuss the influence and power of the internet as a marketing and distribution tool. This material forms part of The Open University course B122 An introduction to retail management and marketing.
| Name | Description | Released | Price | ||
|---|---|---|---|---|---|
| 1 | VideoStore operations | A look at how stores plan and operate, focussing on Waterstone's and Clarks. | 9 6 2011 | Free | View in iTunes |
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2 |
Transcript -- Store operations | Transcript -- A look at how stores plan and operate, focussing on Waterstone's and Clarks. | 9 6 2011 | Free | View in iTunes |
| 3 | VideoBar code technology | Looking at the increase and benefits of online shopping and barcode technology. | 9 6 2011 | Free | View in iTunes |
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4 |
Transcript -- Bar code technology | Transcript -- Looking at the increase and benefits of online shopping and barcode technology. | 9 6 2011 | Free | View in iTunes |
| 5 | VideoThe impact of marketing | The importance of marketing and communication. | 9 6 2011 | Free | View in iTunes |
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6 |
Transcript -- The impact of marketing | Transcript -- The importance of marketing and communication. | 9 6 2011 | Free | View in iTunes |
| 7 | VideoThe agency and the message | This video looks at how agencies help companies to raise awareness of their brand and promotions. | 9 6 2011 | Free | View in iTunes |
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8 |
Transcript -- The agency and the message | Transcript -- This video looks at how agencies help companies to raise awareness of their brand and promotions. | 9 6 2011 | Free | View in iTunes |
| 9 | VideoOnline retail marketing | An online entrepreneur challenges the existing state of high street retail. | 9 6 2011 | Free | View in iTunes |
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10 |
Transcript -- Online retail marketing | Transcript -- An online entrepreneur challenges the existing state of high street retail. | 9 6 2011 | Free | View in iTunes |
| 11 | VideoBuilding a brand | How should a retailer go about building their brand, and what is meant by 'a brand'? | 9 6 2011 | Free | View in iTunes |
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12 |
Transcript -- Building a brand | Transcript -- How should a retailer go about building their brand, and what is meant by 'a brand'? | 9 6 2011 | Free | View in iTunes |
| 13 | VideoPR in retailing | Several small businesses explain how they have used public relations to help their businesses grow and make an impact. | 9 6 2011 | Free | View in iTunes |
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14 |
Transcript -- PR in retailing | Transcript -- Several small businesses explain how they have used public relations to help their businesses grow and make an impact. | 9 6 2011 | Free | View in iTunes |
| 15 | VideoHow supply chains work | Using frozen peas as an example, this video takes us through the complete supply chain process. | 9 6 2011 | Free | View in iTunes |
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16 |
Transcript -- How supply chains work | Transcript -- Using frozen peas as an example, this video takes us through the complete supply chain process. | 9 6 2011 | Free | View in iTunes |
| 17 | VideoRetail buying in the fashion industry | A look at how UK fashion companies trade overseas. | 9 6 2011 | Free | View in iTunes |
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18 |
Transcript -- Retail buying in the fashion industry | Transcript -- A look at how UK fashion companies trade overseas. | 9 6 2011 | Free | View in iTunes |
| 19 | VideoIndependent retailers | Several independent retailers explain why they are a preferred alternative to the high street. | 9 6 2011 | Free | View in iTunes |
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20 |
Transcript -- Independent retailers | Transcript -- Several independent retailers explain why they are a preferred alternative to the high street. | 9 6 2011 | Free | View in iTunes |
| 21 | VideoThe Internet debate | Experts discuss the internet tools available to retailers. | 9 6 2011 | Free | View in iTunes |
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22 |
Transcript -- The Internet debate | Transcript -- Experts discuss the internet tools available to retailers. | 9 6 2011 | Free | View in iTunes |
| 23 | VideoThe retail sector in 2020 | How technology has changed and drives retail and consumerism, and the use of statistics and date. | 9 6 2011 | Free | View in iTunes |
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24 |
Transcript -- The retail sector in 2020 | Transcript -- How technology has changed and drives retail and consumerism, and the use of statistics and date. | 9 6 2011 | Free | View in iTunes |
| 25 | VideoThe future of retail management | Businesses reflect on what the future hold for them and where they might be. | 9 6 2011 | Free | View in iTunes |
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26 |
Transcript -- The future of retail management | Transcript -- Businesses reflect on what the future hold for them and where they might be. | 9 6 2011 | Free | View in iTunes |
| 26 Items |
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