Project Wild Thing
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About the Film
David Bond is concerned. His kids' waking hours are dominated by a cacophony of marketing and a screen dependence, threatening to turn them into glassy-eyed zombies. Like city kids everywhere, they spend way too much time indoors - not like it was back in his day. He decides it's time to get back to nature - literally. In an attempt to compete with the brands which take up a third of his daughter's life, Bond appoints himself Marketing Director for Nature. Like any self-respecting salesman, he sets about developing a campaign and a logo. With the help of a number of bemused professionals, he is soon selling 'Nature' to British families. His humorous journey unearths some painful truths about modern family life. His product is free, plentiful and has proven benefits - but is 'Nature' past its sell-by date?
excellent. great film making; creative, simple, engaging, feel good. and above all carries a message we are desperately in need of hearing and acting on.
This film is not my usual subject matter, not necessarily something I'd be interested in watching after reading the blurb, but I really enjoyed it. The guy in the film is engaging, self effacing and brave in his assessment of himself and his family's view of nature. It's probably only going to touch the hearts and minds of the already-converted middle classes, will only serve to ramp up the guilt of those who know that they should be feeling some guilt, but at least he's put it out there. Maybe someone unexpected will watch it, maybe it'll get picked up by schools (some hope!) and maybe it'll change the lives of a couple of people, but even if that's all it does it will have succeeded. Good stuff, well made, easy to watch, educational without preaching. Heart-warming and honest. Not bad.