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Guerrilla Marketing and Creative Story Telling Trade Secrets

By Bobby Kim

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Description

Major corporations are going back to mailing catalogs because their massive social media marketing budgets didn't ROI. Tiny nobodys like the Dollar Shave Club takes 15% of the US shaving market overnight on Youtube. What's the difference?

Customer Reviews

Meditation for bitterness

I downloaded this because it sounded great. But the first few podcasts put me off during the first five minutes. The guy has some good things to say, but they are marred with drabble and judgements about people eating breakfast in some high class hotel. The assumptions made by this guy - sort of, if you have a high paid job, and are eating in this certain hotel where the breakfasts are $35 then you are sad, lonely, a failure...) The fact that this guy is also eating in this restaurant seems to not be picked up on at all. So I guess everyone who eats in nice places are failures, except for the one guy preaching zen. It was that rant at the start of the casts that left me feeling annoyed and dampened the good stuff that was said later on. I found myself also asking, "what do I, a hard-working Yorkshire lass, care about some posh hotel in some country I've no intention of setting foot in"? Sorry, but this is no meditation, nor did it make me feel spiritually aware, just annoyed that some guy is ranting his judgements and bias about people wealthier than him, Which sadly has made me feel negative about zen and the Eastern stuff.

Guerrilla Marketing and Creative Story Telling Trade Secrets
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Customer Ratings