Big Idea Podcast
By John Lamerton & Jason Brockman
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Are you a small business owner who likes to think BIG? Then the Big Idea Podcast is for YOU. Every week, Marketing and Business experts John and Jason will provide you with a no BS, ads'free, zero upsell podcast that actually works. John and Jason have built 5 separate six-figure-plus businesses together, and know what it takes to take a small business and make it B-I-G.
||Clean#042 - How a subscription model could GROW your business||Want to get more customers? Who come back more often? And spend more money? A subscription model could be the answer to your prayers - The likes of Amazon, Netflix, Graze, Naked Wines and Sky have all cottoned onto it - even the dear old Milkman is...||31 7 2018||Free||View in iTunes|
||Explicit#041 - How to SPECTACULARLY fail your way to success...||We tackle Fear of Failure in this month's episode, with lessons and advice from Warren Buffett, Charlie Munger and Scott Adams. We learn about the £100k risk that John and Jason are taking right now, and also tell you how John made £50k by playing...||4 7 2018||Free||View in iTunes|
||Clean#040 - Take a simple idea (and take it seriously...)||We "keep it simple, stupid" in this episode, with key takeaways and lessons from Elon Musk, Warren Buffett and Charlie Munger about the power of simplicity in business. For links to everything we talk about, including the video recording of the...||31 5 2018||Free||View in iTunes|
||Clean#039 - The KING of Routine.||You don't choose the level of your success. You choose your habits, and your habits dictate the level of your success. In this episode, we find out why you need to become the "King of Routine" in your business if you want to thrive. We look at what it..||3 5 2018||Free||View in iTunes|
||Clean#038 - Gerald Ratner, Hot Cross Buns and Sweaty Assets||It's the Easter edition of the Big Idea Podcast, so it's only natural that we talk about... Hot Cross Buns! Specifically, how Hot Cross Buns can teach you a thing or two about growing your business - especially if you think you only sell one...||3 4 2018||Free||View in iTunes|
||Clean#037 - How Neville Wright turned 37p (and his Dad's ladder) into a £100 million empire||If you've been listening to the Big Idea Podcast for the last few months then you'll have heard me raving about today's guest for quite some time. Neville Wright is the founder of Kiddicare.com, a nursery retailer that Neville started with his wife...||14 3 2018||Free||View in iTunes|
||Clean#036 - The 8 Year Old Collecting Mentors...||John's eight year old son is collecting mentors. Like just about every other 8 year old kid, he wants to be a famous YouTuber like DanTDM or Stampylonghead. But like John way back in 2000, he "knows that he knows nothing" - so he's been seeking out...||1 3 2018||Free||View in iTunes|
||Clean#035 - You can't handle the truth!||In this episode, we go Mystery Shopping with some of our clients, and encourage you to find out the TRUTH about what's going on in your business, rather than what "should" be happening. Our book of the month is "Principles" by Ray Dalio, and as always..||31 1 2018||Free||View in iTunes|
||Clean#034 - Review of the year||Our review of the year - key takeaways and favourite moments. Our resolutions and predictions for 2018. What we've learned from a year of podcasting. Our Book(s) of the Year For links to everything we talk about, including the video recording of the...||2 1 2018||Free||View in iTunes|
||Clean#033 - How I became a Fat Ducker...||John shows us what we can learn from Heston Blumenthal's restaurant "The Fat Duck" - in terms of customer experience, attention to detail, and pricing. We also look back at last month's book of the month "Money", by Rob Moore - a title that really...||30 11 2017||Free||View in iTunes|
||Clean#032 - Apple v Samsung, and is Jeff Bezos REALLY an evil b*****d?||In this episode: John tells us why he decided to switch from Apple, just two months before the launch of the iPhone X, and why he's already regretting it - this is more than just another "Apple v Android" war of words though - there's some real...||1 11 2017||Free||View in iTunes|
||Clean#031 - Positive Thinking, Follow up & Shoe Dogs||Doors are open for the One Percent Club! We've got just 12 spaces for ambitious, lifestyle business owners to work more closely with John and Jason to grow their businesses. In this episode: We review "Shoe Dog", the memoirs of Phil Knight, the...||4 10 2017||Free||View in iTunes|
||Clean#030 - Make £££ Stuffing Envelopes...||John has a bit of a rant this month (just for a change!) - This time the focus of his rage are those "experts" who have never run a real business in their lives, yet charge people who DO run real businesses thousands of pounds for their "expertise"....||10 9 2017||Free||View in iTunes|
||Clean#029 - HOW TO WRITE (AND SELL!) A BESTSELLING BOOK||In this Bumper Summer Special episode of the Big Idea Podcast, John and Jason discuss: ⭐ How to implement "Summer Mode" ⭐ The key ways to balance working from home during the school holidays ⭐ How to write a bestselling book....||15 8 2017||Free||View in iTunes|
||CleanWhat I learned crashing my car at 120mph...||Welcome to the July episode of the Big Idea Podcast - summer is here! In this episode, John and Jason discuss: The launch strategy for John's new book "Big Ideas... for Small Businesses - Simple, practical tools and tactics to help your small...||12 7 2017||Free||View in iTunes|
||Clean#027 - Tools of Titans Takeaways - 14 tips from Tim Ferriss' MONSTER of a book||John and Jason have been devouring the 700+ pages of Tim Ferriss' epic MONSTER of a book "Tools of Titans" over the last few months, and have managed to fit no less than 14 of their key takeaways into a 40 minute podcast. From "keeping it simple" to...||13 6 2017||Free||View in iTunes|
||Clean#026 - Deadlines, Deadlines...||We're working to rather a tight deadline at the moment, with John's new book "Big Ideas for Small Businesses" coming out on the 21st June. With that very deadline much in mind for the whole team at the moment, it's only natural that this week we talk...||1 6 2017||Free||View in iTunes|
||CleanBIPC E25 - Don't p*ss on my Crocs||For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea...||25 5 2017||Free||View in iTunes|
||Clean#024 - Gary Vaynerchuk, Ryan Deiss, and a jar of pesto.||Find out what happens when John spends a few days in the company of Ryan Deiss and Gary Vaynerchuk. As well as the main lessons that John picked up from Ryan and Gary Vee, he also has a rant about trying to buy a jar of pesto, and a very important...||8 5 2017||Free||View in iTunes|
||Clean#023 - Marketing to Schools, launching a restaurant, and posing as Wonder Woman...||In this week's show Helen asks "What's the most effective form of marketing to reach my target audience which are schools and businesses looking to increase staff skills? I provide training to businesses and schools on supporting mental...||3 5 2017||Free||View in iTunes|
||Clean#022 - What do you need?||For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea...||25 4 2017||Free||View in iTunes|
||Clean#021 - Holiday Lessons||For links to everything we talk about, including the video recording of the episode and transcription of everything we talked about, head over to the show notes at bigidea.co.uk/podcast. And to watch the LIVE recording of each episode of the Big Idea...||18 4 2017||Free||View in iTunes|
||Clean#020 - Juggling Business and Parenting||11 4 2017||Free||View in iTunes|
||Clean#019 - Goals, vision, and making sh*t happen||4 4 2017||Free||View in iTunes|
||Clean#018 - Affiliates and Referrals||28 3 2017||Free||View in iTunes|
||Clean#017 - Networking||"Your network equals your net worth" A cliche, for sure. But like many cliches, there's some truth to be had there - and that's been our experience of networking. There's no instant return, but the more quality we add to our network, the more success...||21 3 2017||Free||View in iTunes|
||Clean#016 - Newsletters||It's not your customers job to remember to do business with you - it's your job to remind them. And there's no better way to do that than to send them a printed newsletter in the post. In this week's episode, we'll show you exactly how to do that, as...||14 3 2017||Free||View in iTunes|
||Clean#015 - Peter Jones was WRONG - Designing a Lifestyle Business||All businesses dictate your lifestyle, it's up to you to design it. In this episode, John has a bit of a rant about Peter Jones from Dragons Den fame, and doesn't even mention his stupid stripy socks once (though the pinstripe suits get a bit of a...||7 3 2017||Free||View in iTunes|
||Clean#014 - Do you want fries with that?||Grab the popcorn, and put your phone onto "silent" - we're off to the cinema! Well, actually, John and Jason have been to the cinema, and are back with their take on one of Hollywood's latest blockbusters. No, they haven't been watching 50 shades of...||28 2 2017||Free||View in iTunes|
||Clean#013 - I should be so LUCKY - the myth of "luck" in business||In today's episode we expose the myth of "luck", and show you how "luck happens" - good and bad. We ban Rob from attending any future Plymouth Argyle matches, and demonstrate correlation versus causality using a pasty. We'll also show you to win...||21 2 2017||Free||View in iTunes|
||Clean#012 - Bloody Staff! - Finding them, Hiring them, Keeping them, Firing them.||Hiring your first member of staff is the leverage you need to stop owning a job, and start owning a business. In this episode, we'll dive into how to recruit good members of staff (tip: you won't find them at the Jobcentre!), how to go through the...||14 2 2017||Free||View in iTunes|
||Clean#011 - Am I In The Right Business?||Ever wondered if the grass is greener on the other side? Not sure if you're in the right business for you? If so, then you're not alone - many small business owners don't actually choose their business - it chooses them! Many inherit a family...||8 2 2017||Free||View in iTunes|
||Clean#010 - Telling Fear to F*** Off...||What are you afraid of? What keeps you awake at night? Public speaking? Picking up the phone? Closing a sale? Hiring staff? Firing staff? Doing the accounts? Dealing with technology? Running out of money? Clowns? Whatever it is, we've got a tactic to...||31 1 2017||Free||View in iTunes|
||Clean#009 - Dissection of a Marketing Campaign||This week Jason is relegated to the subs bench, and instead John is joined by Rob Rowe, who works within the team here at Big Idea Media, looking after the marketing for our sports betting brands. Rob's a really switched on marketeer, with a strong...||24 1 2017||Free||View in iTunes|
||Clean#008 - Multiple Streams of Income||Ah, "Multiple Streams of Income", the battle-cry of every MLM spammer since the early 2000's - but don't worry, we're not here to sell you a "lifestyle business" that will "change your life" by persuading you to sell stuff no-one wants to your friends..||17 1 2017||Free||View in iTunes|
||Clean#7 - The ONE Thing That Transformed Our Businesses||In today's episode, you can find out the ONE THING that really catapulted our businesses to super-success. It's something so simple that you'd almost overlook it, and think "it can't be that simple can it?" But that's the idea - it's a very simple...||11 1 2017||Free||View in iTunes|
||Clean#6 - The 5 Magic Ingredients||The Five Magic Ingredients||5 1 2017||Free||View in iTunes|
||Clean#5 - 90 Day Goal Setting||90 Day Goal Setting||19 12 2016||Free||View in iTunes|
||Clean#4 - Work / Life Balancing||Work/Life Balancing||19 12 2016||Free||View in iTunes|
||Clean#3 - Do you want to build a snowman?||Compounding||14 12 2016||Free||View in iTunes|
||Clean#2 - Desire Gets Things Done||Desire Gets Things Done||12 12 2016||Free||View in iTunes|
||Clean#1 - Be Careful Who You Listen To||Be Careful Who You Listen To||5 12 2016||Free||View in iTunes|
I've been a sole trader for around 3 years doing what I do best. I have big ideas on how I can make things work better and make more money but find it hard to get moving. This will really help me knowing that John and Jason have had success with their own projects and in other businesses too!
Down to earth business advice
John and Jason don't beat around the bush - there's no fluffy "just think positive" BS here - just real life stories and actionable content from running their own businesses.
The production value of some podcasts is maybe missing, but they make up for this with killer content instead - I know which I'd rather have!
Keep up the good work guys!
John & Jason are just amazing ! Full of such inspirational ideas and support. Brilliant podcast - definitely worth a listen, don't forget to subscribe!