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The Bottom Line

By BBC Radio 4

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Evan Davis hosts the business conversation show with people at the top giving insight into what matters

Customer Reviews

Essential listening

As ever, straightforward and direct; Evan Davis asks the questions you would want to ask.

Good discussion, disappointing outcome

A great listen, with a good panel of guests and Evan on form as usual. It nearly turned in to all out war against private equity, which is another programme entirely.

With WPP and Interbrand clearly pushing their pro-advertising/marketing positions, but there wasn't much balance.

In small and medium companies I work with, the challenge is getting this treated as an investment rather than a cost. Too often either the ego, and 'brand advertising" dominates - or nothing is done at all. I didn't hear this angle explored much, but a good listen nonetheless.

Great guests, great discussion

I always look forward to this podcast. Interesting guests, who really know what they're talking about. Evan keeps them on track, and provides useful comment. All told, well worth the investment of 30 minutes a week for anyone interested in business.