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Content Inc with Joe Pulizzi

By Content Marketing Institute(CMI) Podcast Network

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Description

Content Inc. is for entrepreneurs and startups who want to be big - not by creating and selling more products and services - but by developing a loyal audience through remarkable content. Podcast creator Joe Pulizzi, known as the "godfather of content marketing," believes that most small businesses and startups are going to market in the wrong way. Instead of leading first with product, Joe believes entrepreneurs should be building audiences...then they can sell whatever they want. Each podcast contains one inspirational idea that can change your business - all in less than 15 minutes per episode.

Customer Reviews

Clear, Concise, Thought Provoking

Really enjoyed this podcast; it's given me a fresh insight into content marketing and understanding the small things I need to focus on to build an audience first business plan

Fresh thoughts for content marketers.

Joe is quality. He gives a refreshing take on content marketing in bite sized 'itsy bitty Pulizzi’ chunks. Get ready to open your mind to new ways of thinking about your role and the content marketing industry at large.

Content Inc with Joe Pulizzi
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