Elite Business Academy Podcast Craig Wilkinson

When you start up your business it's so exciting isn’t it…  You’re passionate and enthusiastic and nothing is going to stop your business from being a success and providing you with the life you’re dreaming of.
As the business develops, you find there are certain areas of the business you enjoy more than others.  You spend more of your time on these and excel in them.  But what this means in reality is that there are other areas that you bypass and don’t invest into.  They’re a source of stress and drain time from your already busy day.  You very quickly become a prisoner and slave to your own business!
In this vital coaching session Craig explains the importance of ‘TST’ and why each element is important in building your business to give you the time freedom you dreamed of.  Without ‘TST’ you could get stuck, as he did for over ten years, being a busy fool with the pressure of the whole world on your shoulders wondering why on earth you decided to start a business in the first place!
 
Here is what you will learn from this podcast:

What TST stands for and the formula T+S=T.
The three stages of business growth and how to work out which one you are currently in.
Why it doesn’t matter whether you are currently in stage one or two – you need to be focussed on stage three.
The Cycle of Business – what it looks like in stages one and two, and what it needs to look like for stage three to be achieved.
Why systems may not be sexy but are vitally important to your business.
How to get your business to the point of being saleable.
The three steps to flowing out your business processes.
The three types of software you can use to help systemise your business processes.
What automation is and how it can help save you hours of time.
How Zapier can link different pieces of software together to make your automations even more powerful, saving you even more time.
The difference between abdicating to a member of your team and delegating to them – and why one will cost you even more time and money than not employing them in the first place.
How to create a procedure manual and what it should include.
Three different software options for screen recording.
Why scripts are vital for your team and business.
The original vision you had for your business is still there in your mind.  All your dreams of being a success may be slightly jaded, but you know exactly what it would mean to you.
The way to stop the roundabout and get off is not to give in… it’s to apply ‘TST’ and have a business which is systemised, automated and so proceduralised that any new member of your team can be trained quickly and easily and know exactly what is expected of them at all times.
Your business can then run without you.
No more checking emails and taking phone calls on your days off or round the pool on holiday when you should be with your family.  No more worrying about what is happening and whether your customers are getting the right standard of care and attention.
Follow the simple steps in this video and watch your business change.  It will grow in a sustainable way, scaling operations up easily and simply, with the whole team on the same page.
Achieve time freedom… release the ball and chain… and no longer be a prisoner of your own business!  Isn’t that the dream!
 
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Most people realise that using video for marketing purposes is growing at an incredible rate.  Most know that it is the right thing to do for their business.  So why are most people still not shooting videos?
YouTube is the 2nd biggest search engine on the planet.  
People will watch a video for far longer than they’ll read an article or social media post.  They also watch them at a time that’s convenient for them to do their research, which may be outside your working hours.  Videos create brand awareness and they are the most shared content on social media.
Craig started using video marketing for his previous business back in 2010!  And he’s never looked back.  In this coaching session he explains exactly how to use video marketing to generate more leads for your business and what equipment you’ll need with only a tiny budget.
 
Here is what you will learn from this podcast:
 
Where 18-49 year olds hang out rather than watching TV
Who earned over $30m on YouTube at the age of just 9 in 2020
The benefits of video marketing for you as a business owner
Why you probably aren’t shooting videos right now
How to become a video influencer
What your content MUST include
The two types of video you should shoot
How to create a vlog
How to use video as social proof for prospects
How to get a YouTube channel
What equipment you need for under £100
The best editing software, for all abilities and all budgets
The six ways you can repurpose one video
 
Limiting beliefs stop business owners forging ahead.  Worrying about what others will think, does exactly the same.
The internet is flooded with businesses in every industry and sector and so you really have to be disruptive and stop people scrolling past.
The way to do that is with video.  Video which positions you as an expert and shows your authority in your area of specialisation.
If you want leads to flow to you, shooting regular videos is THE way to do it.  Its not expensive or complicated.  In many cases its completely free and will only take a small amount of time.
Just imagine being known as the go-to person, the person people want to engage with and work with.  By putting regular video content out there, that’s exactly what will happen to you.
No more excuses.  Watch this coaching session and get shooting video!
 
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Clubhouse: @CraigWilkinson
 
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We are now doing business in an ever-changing world. Who could have predicted a worldwide pandemic hitting us in 2020? The Coronavirus outbreak has brought the economy to its knees and we believe the negative impact this will have on businesses is still yet to come. This is not the time to keep your fingers crossed and just hope for the best. It’s time to take ownership, accountability and responsibility of your business so the negative impact isn’t too hard hitting when the full force of it finally reaches you.
Listening to this podcast Craig will show you how to eliminate your fears, concerns and worries about what you can do to keep your business safeguarded and prospering during this difficult time.
Craig guides you through the 3 most fundamental areas in your business that are relevant to master right now. These are:
Cash & Finance
Products & Services
Marketing
He also speaks to you about looking after your mental health and wellbeing during testing times. Our members health and wellbeing are absolutely paramount to us. We are here for each and every one of you. We have taken a number of phone calls recently from members reaching out for help and support and we are proud that members feel they can talk to us. Please watch this video until the end.
 
Here is what you will learn from this podcast:
 

Understand why just “adapting” to new situations is not enough.
Discover the skills you need to master to become an effective leader, whether this be leading your family, your business or a community through this pandemic.
Learn how to identify the threats and weaknesses your business faces.
Gain inspiration on how you can search for new opportunities.
Learn what an opportunity plan involves and why you need one.
Find out how to and why you need to abolish decision fatigue and stop procrastinating.
Understand what changes you need to make to become a better leader.
Find inspiration on how to find the teachings in our current experiences.
Identify what you need to do with your finances to survive and thrive in an economic crisis.
Discover what short-term financial wins and action you should have already taken in your business to future proof it.
Find out how to take advantage of HMRC tax breaks.
Understand how to reduce unnecessary spending and overheads.
Discover how to apply for government grants and funding.
Find out the pros and cons of furloughing your staff.
Find out how to transfer your credit card debts to a 0% interest free provider.
Understand the importance of having a cash flow forecast for your business.
Learn the importance of reading and understanding your profit and loss accounts.
Find out how to understand what impact the current situation is having on your balance sheet (worth of your business).
Find out why you need to know what your break-even point is in your business.
Discover why you need 4 bank accounts.
Find out which book Craig recommends to help you understand your financial fundamentals.
Discover how you can protect your assets.
Find out which app Craig uses and recommends you download for your cash flow forecasting and scenario planning.
Discover how to identify if you are in the right vehicle to get you to your goal.
Learn how to explore new business ventures and models.
Find out how to create new products and services that you can sell to make more profit.
Find out what exercises you can do right now to research and generate new ideas and inspiration for new opportunities and ventures.
Learn from Craig’s personal business journey and the challenges he faced and overcame.
Understand why you need to increase the quality and quantity of your online content.
Learn what to invest your time and money into right now that’ll help you make the biggest changes in your business.
Discover why social media and videos are the most vital marketing tools you can take advantage of right now.
Gain clarity on why personal branding is so powerful for your marketing.
Find out how you should set up your

Times are changing. Never before has technology had such a revolutionary impact on businesses. As business owners and leaders, it is our responsibility to take accountability, responsibility and ownership for our business success and business model.
 
During this podcast Craig will teach you how to future proof your business model so you don’t feel stressed and anxious with the ever-changing economy and world.
 
Craig helps you to self-analyse how you are currently making your money. Could you be leveraging the power of the internet to make more?
 
What You Will Learn From Listening To This Podcast
 
Understand the things that are beyond your control as a business owner.
Find out how you can be innovative and creative with your business, taking advantage of the digital world we have at our fingertips.
View real life examples of people that have raised their personal and business profiles through online posting and broadcasting.
Understand what vital components you must consider when taking any part of your business online.
Discover how we have adapted the EBA business model recently to keep moving forward.
Learn which “vehicle” you are currently driving in and whether this is the best one for you right now.
Challenge yourself to identify the knowledge you have to help others solve their pain points.
Find out the different ways in which you could use your expertise and “package” your knowledge to make you more money.
Discover how to create a powerful brand identity online.
Decide how you are going to deliver and sell your knowledge.
Find examples of the different ways in which you could offer your package.
Discover what type of content and packaging you need to create to sell your knowledge.
Find out which online platforms you can use to sell your knowledge on.
Discover what you need to research in order to get this right.
Find out what features Craig recommends to use in your online packages.
 
Opportunities are everywhere. Dust yourself down, stand up tall and let’s get that mojo back. That passion and burning desire to succeed can’t be held back for long. It’s time to focus on the future and be excited about what you can and are going to create! 
 
Self-analyse and start to write down the answers to the questions that Craig had proposed to you. Begin to research and plan now whilst you have chance. Look in to all of these opportunities you have to future proof your business and your family’s future. 
 
We will always be here to help and support you!
 
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In this podcast episode Craig shares with you how he is leading the way on social media by creating compelling marketing content which connects with his target market on an emotional and realistic level. Craig demonstrates how identifying your customers pain points and providing them with the solution to their pain points is key to producing a successful social media marketing campaign and bringing in those warm leads. Learn why its super important to research your content before you create it so you don't waste your time, as we all know, time is money. Finally Craig shares with you how you can take just 1 piece of content and turn it into several pieces of content to maximise the time time you have spent creating that content so you get the most from your efforts. 
 
What You Will Learn From Listening To This Podcast 
 
1. Identify who your ideal target market is using the correct 9 characteristics for your business2. The correct formula that Craig uses to produce his content to make it so it is compelling and emotionally connecting with his audience. 
3. How to use SEO to influence the content you create so you know it's content people are actually searching for
4. The importance of a content marketing plan and how to structure a content marketing plan
5. 5 pieces of content that Craig is making on a weekly basis
6. How to repurpose the content you create so you get more value for the time you spend creating content
7. Here is the link to Hubspot that Craig mentions within the podcast episode: Hubspot.com https://bit.ly/3aDr4Pl 
 
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In this podcast episode Craig interviews Elite Business Academy member Tom Pickering from Clearance And Cleanup at his offices. Tom shares how becoming a member of the EBA has totally transformed his business and life. He talks about the challenges he had in his business and how he developed a new mindset to overcome them. He shares how attending the EBA's business coaching, networking and motivational events has helped him to improve and grow his business.
 
What You Will Learn From Listening To This Podcast 
 
1. How networking has helped Tom win more business and increase his turnover2. How discovering personal development has helped him to become more confident3. How changing the business model has helped to attract him ideal clients4. Making more profit has allowed Tom to employ more members of staff.5. His honest advice to anyone running their own businessContact Tom PickeringVisit Clearance And Cleanup Website https://clearanceandcleanup.co.ukCall Tom's Team on 0800 4101086 Subscribe To Our Youtube Channel https://bit.ly/2KWBkbLPodcast Episode Playlist http://bit.ly/2ElGxlp
 
Subscribe and Listen To Our Podcast On Your Favourite Apps
Listen and Subscribe through Youtube https://bit.ly/2KWBkbL
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Listen and Subscribe on our Website https://bit.ly/2TWIduY
Listen and Subscribe through Spotify https://spoti.fi/2LKeH6U
 
Lets Connect On Social Media
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Linkedin http://bit.ly/2DDlwTb
 
Check Out Our Website For More Business Coaching Videos, Motivational Content and Dates of Our Events http://bit.ly/2J0HbdN
 
Contact Our Friendly Team 
Email us - Support@EliteBusinessAcademy.co.uk